#Japan #Tokyo #Asmark Corporation #Foreign Visitors #Inbound Strategy

Seminar Announcement: Effective Survey Strategies for Inbound Tourism in Japan

As the recovery of inbound tourism progresses, many companies are reassessing and strengthening their strategies to engage foreign visitors. In this context, the emphasis is on conducting effective surveys targeting foreign visitors to Japan.

On August 27, 2025, from 1:00 PM to 1:45 PM, Asmark Corporation will host a seminar addressing the critical aspects of surveying foreign tourists. The session will focus on determining the optimal target groups and survey methods based on specific research goals and challenges, enhanced by real-world survey examples.

Target Audience

This seminar is particularly beneficial for:

• - Those interested in learning the fundamentals of inbound tourism surveys and the characteristics of various target groups.
• - Individuals seeking to understand how to design optimal survey approaches aligned with their corporate objectives.
• - Professionals eager to enhance the precision and success rates of their inbound tourism strategies through data-driven insights.

Background

With a notable increase in foreign tourists visiting Japan, businesses are recognizing the need to revisit their approach to inbound tourism strategies. It's crucial to differentiate between various segments of foreign visitors, as each has distinct perspectives and methods of gathering information. For instance, the viewpoints and values of inbound tourists differ significantly from those of overseas residents who have visited Japan or foreign nationals currently residing in the country.

To address specific business challenges and achieve research objectives, companies must identify the best target audience and the most effective methods for engagement. Without a clear initial design, surveys can yield results that do not accurately reflect reality. This may lead to superficial responses or misinterpretations that could significantly impact business outcomes.

In this seminar, we will explore the importance of conducting surveys among foreign tourists, particularly in the current climate. Key topics include:
1. The significance of foreign visitor surveys today
2. Surveying inbound tourists
3. Survey approaches for overseas residents with experience visiting Japan
4. Research methods tailored for foreign nationals living in Japan
5. Selecting the best methods to achieve optimal survey results

Seminar Details

• - Title: Effective Survey Approaches for Foreign Visitors: Learning from Real-world Examples
• - Date and Time: August 27, 2025, from 1:00 PM to 1:45 PM
• - Capacity: 500 participants
• - Participation Fee: Free of charge
• - Speaker: Momoko Ogawa, Global Research Group, Asmark Corporation
• - Additional Benefits: Free distribution of seminar materials

Don’t miss the opportunity to refine your inbound strategies through comprehensive insights. Register for free here!

About Asmark Corporation

• - CEO: Masakazu Machida
• - Location: 4th Floor, Shibuya Property Tower, 1-32-12 Higashi, Shibuya, Tokyo 150-0011, Japan
• - Phone: 03-5468-5101
• - Established: December 21, 2001
• - Capital: 151 million yen (as of November 2024)
• - Affiliations: Member of the Japan Marketing Research Association
• - Certifications: PrivacyMark (Registration number: 12390094), Market Research Product Certification Standard (ISO 20252)