Strategies to Boost Recruitment and Sales via Social Media in Japan

Seminar Report: Enhancing Recruitment and Sales Through Social Media

On November 4, 2025, a significant seminar titled "SNS Strategies for Boosting Sales and Recruitment" was held in Matsumoto, Nagano. Hosted by Knit Co., a company specializing in online outsourcing services through its platform HELP YOU, the event drew 16 local business leaders and HR professionals eager to improve their recruitment and sales by leveraging social media strategies.

Seminar Overview

The seminar took place at Southern Gaku, a co-working space, where participants engaged in a constructive exchange of ideas and strategies regarding effective social media use. The growth of social media has presented new opportunities for businesses, especially for small and medium enterprises, to establish recognition and foster customer loyalty.

During the seminar, attendees learned the importance of understanding the essence of public relations (PR) and how it has shifted from traditional promotional activities to a focus on creating value and cultivating engaged communities. By delineating a company’s activities into core themes such as vision, messaging, and specific strategies, businesses can craft coherent messages that enhance visibility and customer relationships.

Key Insights Shared

1. The Changing Landscape of PR and Fan Engagement
This segment highlighted how modern PR emphasizes building value for the community rather than mere self-promotion. Companies need to focus on creating meaningful content that resonates with potential fans and customers.

2. Integrating Social Media into Recruitment
Participants examined the importance of designing touchpoints along the entire journey of a potential employee—from brand recognition to application and onboarding. The session emphasized the need for a long-term commitment to HR communication, underlining that every employee should be empowered to share their experiences authentically.

3. Sales Strategies Utilizing User-Generated Content (UGC)
The seminar explored how social media can serve as a crucial platform for generating user content, which can help shift public perception and enhance sales. The speakers emphasized that aligning content with societal issues can significantly boost brand value and customer engagement.

4. Choosing the Right Social Media Platforms
Participants learned to distinguish the unique characteristics and purposes of various social media platforms. Success hinges on communicating the corporate culture and story in ways that resonate with the audience, thus building emotional connections.

Practical Workshop

The seminar concluded with a workshop where attendees brainstormed ideas for their own social media strategies and branding. Participants tackled questions such as, "What content would best represent our brand on social media?" This interactive session allowed companies to transition from seeing social media merely as a broadcasting tool to recognizing it as a strategic PR instrument that can drive real results.

Participant Feedback

Post-seminar surveys revealed that all attendees were satisfied with the experience, with an average satisfaction rating of 4.6 out of 5. Comments such as "This was very motivating" and "It provided a valuable opportunity to rethink my social media strategy" were common.

Attendees expressed gratitude for the insights shared, noting the importance of such sessions in promoting proactive approaches to their social media strategies.

About Knit Co.

Founded by Takao Akizawa in 2015, Knit Co. has grown significantly, employing around 600 people from Japan and 35 countries worldwide, all working remotely. The company runs the HELP YOU platform, which assists clients by providing skilled assistants for various tasks, allowing businesses to focus on their core operations. More information about their services can be found at HELP YOU.

This seminar in Matsumoto marked a significant step in empowering local businesses to harness the power of social media effectively, making meaningful strides in both recruitment and sales strategies.