#Japan #Tokyo #Japanese Cuisine #Seven-Eleven #Local Soups

Discover Japan's Local Soup Festival

Seven-Eleven Japan, led by its President Tomohiro Akutsu, is launching a delightful celebration known as the "Local Soup Journey Across Japan." Set to kick off on November 4, 2023, this event will feature a selection of nine exceptional local soups from various regions, made available in Seven-Eleven stores nationwide.

A Culinary Adventure Begins

The first wave features three signature hot pot soups representing different regions:

• - Yamagata's Imoni (Root Vegetable Soup) - Celebrated for its role in the famous "Japan's Largest Imoni Festival," this dish comes with a soy sauce base, featuring taro and beef, capturing the essence of Yamagata's culinary tradition.
• - Kansai's Mizuna and Pork Harihari Soup - A harmonious blend of bonito and kelp dashi, this soup boasts a refreshing crunch from the mizuna and rich flavors from the pork, offering a taste distinct to the Kansai region.
• - Tokyo's Soy Sauce Chanko Soup - Famed for nourishing sumo wrestlers, this hearty soup delivers a third of the daily vegetable intake and provides rich, umami flavors that represent the spirit of Tokyo.

These offerings invite everyone across Japan to relish regional flavors that are usually a local treasure. Each soup brings warmth and comfort, perfect for the increasingly chilly weather.

A Commitment to Quality

The launch of the "Local Soup Journey" is driven by the passion of the product developers at Seven-Eleven, who have gathered to craft a new soup experience based on customer feedback and extensive development expertise. In collaboration, they showcased their unique creations in Tokyo, where nine soups were selected to represent their respective regions, ready for nationwide enjoyment.

Celebrating Local Heritage

Emonii, a beloved autumn dish from the Tohoku region, traditionally brings people together in large pots, symbolizing community and warmth. Yamagata's version is unique, and thus labeled as "Yamagata Style" to reflect the diverse flavors and ingredients available in the prefecture.

Imoni (Yamagata Style Soy Sauce Flavor)

• - Price: 398 yen (tax included 429.84 yen)
• - Release Date: November 4 (Tuesday) onward
• - Sales Area: Nationwide (excluding Hokkaido and Okinawa)

This dish features taro and beef, simmered in a savory soy sauce-based broth. The deep flavor of the beef combined with the robust soy aroma creates a hearty, comforting experience, typically found in the southern regions of Yamagata.

Mizuna and Pork Harihari Soup

• - Price: 358 yen (tax included 386.64 yen)
• - Release Date: November 4 (Tuesday) onward
• - Sales Area: Nationwide (excluding Kyushu and Okinawa)

Famous for its light dashi made with bonito, kelp, and thin soy sauce, this soup showcases the crunchy texture of mizuna paired with sweet vegetables and the rich umami of pork—delivering a complex, flavorful experience.

Soy Sauce Chanko Soup

• - Price: 368 yen (tax included 397.44 yen)
• - Release Date: November 4 (Tuesday) onward
• - Sales Area: Nationwide (excluding Okinawa)

Featuring a robust variety of meat and vegetables, including tender chicken, this chanko soup packs in nutrients and flavor. With six types of vegetables, it offers a balance of wholesome ingredients providing a cozy meal to warm the heart and body, containing one-third of the daily vegetable requirements in each serving.

A Message from Product Developers

As winter approaches, cravings for warming, heart-soothing dishes grow. The "Local Soup Journey Across Japan" celebrates precisely that—nine varieties of soups that encapsulate comfort and regional charm. Each cup is a representation of distinct aromas and cultures, perfect for those seeking warmth during the busy holiday season. So, indulge in these diverse local soups available at Seven-Eleven, and stay tuned for upcoming waves of regional flavors in the future!

Note: Product prices may vary by location, and availability could change based on various factors. For the latest updates and regional product information, please check Seven-Eleven's official site.