Quickplay Revolutionizes Live Sports Content Creation with New Shorts Workflow at NAB 2025

During the NAB Show at AWS Theater in Las Vegas, Quickplay, a frontrunner in OTT solutions, unveiled the next level of its Quickplay Shorts tool, designed to generate short-form content from live sports events. This groundbreaking update will allow broadcasters to create and publish engaging sports highlights and recaps quicker than ever before, redefining audience interaction.

Quickplay’s innovative approach leverages technologies from Amazon Bedrock and TwelveLabs. The company demonstrated an advanced use case at the event, showcasing how its orchestration layer and CMS can work in tandem with advanced AI models to pinpoint key moments in live video footage. This capability not only enhances the viewing experience but also provides broadcasters with the tools to deliver real-time content to their audiences.

Paul Pastor, Co-Founder and Chief Business Officer at Quickplay, expressed the significance of this development: “There are few moments more captivating than an 'edge-of-your-seat' play in a big game. Instant highlights or tune-in messages at that precise moment can be a true game changer for broadcasters, allowing them to capture audience attention more effectively.” He believes the Quickplay Shorts tool will empower sports broadcasters to engage their viewers throughout the game, ensuring they remain invested in live viewing opportunities.

Statistics from a recent study reveal that approximately 70% of Super Bowl viewers interact on a second platform while watching the game. With Quickplay Shorts, broadcasters can offer features that minimize the need for viewers to switch platforms in search of the content they crave. The end-to-end CMU and orchestration layer means that broadcasters can not only create shorts with ease but also manage their overall production costs effectively.

Juan Martin, another co-founder, explained: “Our orchestration layer is designed with flexibility to cater to the unique needs of our clients, whether they are sports broadcasters, rights holders, or technology providers. Quickplay Shorts allows them to implement AI-driven automation strategies that enhance their short-form content initiatives.”

He emphasized that the ability to analyze and timestamp critical moments in real-time is a breakthrough in content generation, enabling Quickplay Shorts to deliver highlights with unmatched speed and precision.

Moreover, Quickplay’s CMS facilitates broadcasters in creating tailored “best of breed” solutions. Utilizing the scalable infrastructure of AWS, Quickplay Shorts is readily accessible in the AWS Marketplace, including features from AWS Elemental Media Services and Amazon Bedrock.

For those interested in exploring this innovative solution, Quickplay encourages attendance at their presentation, titled “Sports Shorts: The Future of AI-Driven Live,” set for April 8 at the AWS Theater.

Founded by industry veterans with extensive experience in OTT service provision, Quickplay aims to transform customer engagement across pay-TV, telcos, and MVPDs, keeping viewers glued to their screens. The company is headquartered in Toronto, with additional offices in Los Angeles, San Diego, Chennai, and Europe. Notably, they are recipients of the Google Cloud Industry Solution Partner of the Year Award in Media & Entertainment, reinforcing their role as pioneers in this dynamic sector.

For more detailed information on Quickplay and to arrange a demonstration of their revolutionary technology, visit their website at quickplay.com.

In summary, Quickplay’s advancements in short-form content creation not only promise to enhance viewer engagement but also set a new standard for the broadcasting industry, paving the way for an exciting future in how sports content is consumed.