#Japan #Tokyo #consumer survey #Fancrew Inc. #Retail Promotions

Insights into Consumer Behavior Regarding Retail Promotions

In a recent study conducted by Fancrew Inc., a research company based in Tokyo, it was revealed that more than half of consumers actively check promotional information before visiting their local supermarkets. This survey targeted 1,000 members of the "Fancrew" platform, consisting of both male and female participants. Here’s a detailed look into the findings of this consumer behavior analysis.

Survey Highlights

• - Checking Promotions: The survey found that 56% of respondents check promotional information or campaigns before visiting supermarkets, with an impressive 70% doing this twice a week or more.
• - Web Flyers: A significant 83% of consumers reported that they use web flyers to check for promotions, highlighting the digital shift in shopping behaviors.
• - Incentives for Shopping: The data revealed that 86% of consumers consider promotions or discounts as substantial incentives for visiting stores, particularly triggers such as “sales” or “discounts.”

Demographic Insights

When breaking down the checking habits by age groups, 62% of respondents in their 30s and a notable 63% in their 40s stated that they consistently check promotional information. Additionally, 28% of consumers reported checking promotional offers at least three times a week, indicating a robust trend in proactive shopping behavior. It’s also noteworthy that 70% of respondents check promotions multiple times within a week. It appears that consumers increasingly rely on digital platforms such as web flyers (83%) and supermarket apps (40%) to gather information.

Importance of Promotions

Promotions act as strong motivators for shoppers. The fact that 86% of respondents acknowledged that promotional discounts influence their decision to visit a store underlines the significance of marketing strategies employed by supermarkets. This marketing insight can help retailers tailor their approaches to enhance consumer engagement and increase foot traffic.

Additional Findings

The survey included a total of 26 questions, exploring various aspects of consumer shopping behavior. These insights can provide valuable data for businesses to refine their offerings and enhance the overall consumer shopping experience.

About the Survey

Conducted through an online platform, the survey engaged a diverse group of 1,000 participants drawn from Fancrew's extensive user base, which totals over 1.5 million across Japan. The research was carried out between May 30 and June 7, 2025, focusing specifically on consumer trends related to supermarket shopping.

If you're interested in comprehending the complete results of this extensive survey, Fancrew welcomes inquiries for further details. When referring to this study in publications or online, please credit Fancrew Inc. and include a link to Fancrew's website.

About Fancrew Inc.

Fancrew Inc. specializes in analyzing customer and employee feedback using unique patented technology. They provide various web services aimed at enhancing store operations, product development, sales activities, and employee engagement across multiple industries. Additionally, they manage the experiential information site "Fancrew" and offer marketing support through online research.

Company Overview

• - Company Name: Fancrew Inc.
• - CEO: Taketo Yamaguchi
• - Capital: ¥100 million
• - Established: August 26, 2004
• - Location: TMM Building, 4F, 1-10-5 Iwamoto-cho, Chiyoda-ku, Tokyo
• - Phone: 03-4400-6630
• - Fax: 03-5809-1468
• - URL: fancrew.co.jp
• - Services: Operations and development of store visit surveys, consumer monitor surveys, promotional research, and employee satisfaction surveys.

For media inquiries, please reach out to the PR contact at Fancrew (Email: [email protected]).