Juggernaut Capital Partners Completes Successful Exit from Go Raw, a Leading Plant-Based Snack Brand

Juggernaut Capital Partners Exits Go Raw

In a significant development in the realm of health-conscious snacking, Juggernaut Capital Partners (JCP) has finalized the sale of Go Raw, a prominent brand specializing in minimally processed, seed-based snacks. This announcement, made on January 13, 2026, marks a pivotal moment for both companies involved, especially as JCP sought to enhance Go Raw’s growth and operational framework.

Founded on the philosophy of turning mindless eating into thoughtful snacking, Go Raw offers an impressive lineup of products. These include sprouted seeds, snack granola, salad toppings, and delicious clusters. All offerings are anchored by the commitment to organic, plant-based ingredients that cater to the needs of health-conscious consumers. Notably, Go Raw’s products are USDA-Certified Organic and Non-GMO Project Verified, highlighting their dedication to clean-label practices.

With the acquisition aimed at accelerating Go Raw’s growth, the partnership between Juggernaut Capital and the brand management has yielded remarkable results. Under Juggernaut’s stewardship, Go Raw successfully doubled its revenue while expanding its distribution network to include grocery stores, natural food markets, club retailers, and e-commerce channels. In addition, the company broadened its product portfolio, showcasing innovation that aligns with current dietary trends.

Alex Deegan, Managing Director at Juggernaut Capital, emphasized the achievements during their tenure. He stated, “Go Raw has established itself as a differentiated brand within the rapidly growing plant-based snacking category. In partnership with management, we helped scale the business, professionalize operations, and support innovation and distribution expansion.” Deegan further expressed pride in the outcomes achieved, confident that Go Raw is now poised for further growth.

The transition to USK Capital, helmed by Uday Kotak, the founder and former CEO of Kotak Mahindra Bank, introduces an exciting new chapter for Go Raw. This family office is expected to provide new insights and resources that could amplify Go Raw’s market presence. With the backing of the Kotak family, who maintain a significant stake in one of India’s leading financial institutions, Go Raw will likely benefit from enhanced strategic direction and investment capabilities.

Go Raw stands out not just for its quality product range but also for its mission to transform how consumers approach snacking. Through its sprouting process, Go Raw effectively activates beneficial nutrients and improves digestibility, ensuring that consumers enjoy not only great flavors but also health benefits. The growing popularity of the brand has resonated particularly with a consumer base that values convenience without compromising on health, as these snacks are designed to fit seamlessly into busy lifestyles.

In conclusion, the exit of Juggernaut Capital Partners from Go Raw symbolizes not just a successful investment but also the rising trend of health-oriented consumer brands. As Go Raw enters this new phase with USK Capital, the anticipation surrounding the future of the brand remains high. With its established reputation and commitment to quality, Go Raw appears well-positioned to continue its trajectory in the competitive market of plant-based snacking.