#Canada #Quebec City #Shopify #Spine #Novatize

Novatize Revolutionizes B2B Commerce with New SPINE Tool

In the rapidly evolving world of B2B commerce, Novatize has marked a significant milestone with the introduction of SPINE, their innovative accelerator designed to simplify Shopify implementations for companies in manufacturing, distribution, and wholesaling. As the demand for seamless digital transactions surges, especially among B2B buyers, SPINE aims to meet these expectations with a user-friendly, robust solution.

Understanding SPINE

Launched on September 8, 2025, SPINE is engineered to address the challenges faced by organizations operating within complex B2B environments. With research indicating that a staggering 90% of B2B buyers are willing to switch suppliers for better online experiences, and 83% prefer digital transactions, SPINE leverages Shopify’s platform to equip businesses with a B2B-ready framework.

SPINE encompasses several pre-built features tailored for complex B2B needs, including:

• - Real-time Pricing: Effortlessly integrates ERP systems to fetch real-time pricing.
• - Account-based Purchasing: Allows businesses to manage bulk orders more effectively.
• - Multi-user Access: Facilitates collaboration across various teams.
• - Streamlined Workflows: Simplifies processes for approvals, quotes, and shipping rules.

This comprehensive toolkit provides businesses with faster deployment capabilities with reduced risks and a higher rate of return on investment.

Bridging the Gap in E-commerce

Pierre-Olivier Brassard, the VP of Technology at Novatize, emphasizes the importance of SPINE: “We built SPINE to bridge the gap between Shopify's retail roots and the operational complexity of B2B. It’s about making modern commerce accessible — not just to tech-savvy direct-to-consumer brands, but to the manufacturers, distributors, and wholesalers driving North America’s supply chains.”

SPINE plays a pivotal role in transforming outdated systems or fragmented technology stacks. By standardizing essential B2B functionalities and simplifying integration procedures, Novatize is determined to provide organizations with the tools to deliver modern and intuitive buying experiences promptly.

Enhanced Customer Experiences

As businesses strive for efficiency, SPINE allows them to transition into a unified commerce experience on Shopify. This solution stands out by not only improving the operational aspects but also enhancing the end-user experience, facilitating straightforward and effective buying journeys.

With SPINE, companies can expect to engage their customers better, streamline their operations, and meet the high expectations of today’s digital-first buyers.

Discover SPINE

To learn more about this transformative tool, visit SPINE by Novatize.

About Novatize

Established as a leader in unified commerce solutions, Novatize empowers businesses to drive growth through integrated technology, operations, and customer experience strategies. Boasting offices in New York, Quebec City, and Montreal, Novatize is dedicated to supporting both B2B and direct-to-consumer brands across North America, utilizing tailored Shopify solutions that are curated for scalability.