#United States #Austin #Customer Experience #Reality Based Group #Blaze Pizza

Blaze Pizza and Reality Based Group Join Forces

In a strategic move to elevate customer engagement and optimize sales, Blaze Pizza has recently partnered with Reality Based Group (RBG), a leader in tech-enabled mystery shopping and customer experience enhancement. This collaboration aims to significantly enhance the guest experience across Blaze’s franchise locations, which is crucial for driving revenue growth in a competitive market.

Leveraging Technology for Improved Customer Insights

Reality Based Group will employ its cutting-edge video mystery shopping technology alongside traditional methods to provide franchise owners with actionable insights. This advanced approach allows Blaze Pizza to identify areas for improvement in frontline services, ensuring optimal consistency and overall customer satisfaction. The partnership comes on the heels of a previous customer experience program that had to be paused, which highlighted the feasibility of input from real customers in order to refine service delivery.

Recognizing the pressing need for well-defined service standards, Blaze Pizza carried out a competitive request-for-proposal (RFP) process. RBG emerged as the top choice due to its robust track record of offering video-based mystery shopping that has been shown to translate customer interactions into tangible performance improvements.

Delivering Real Results in Upselling Performance

The initial pilot program has already shown promising results across participating locations, with a remarkable uptick in upselling performance—an increase of nearly 50%. Not only has this positively impacted customer interactions, but it has also provided franchisees with rich feedback necessary for improving their service delivery. The newfound insights empower owners to coach their teams effectively and meaningfully about the customer experience.

This transformation goes beyond just upselling; it enables franchisees to