#Japan #Tokyo #Almedia #Koji Sakakura #Freecash

Almedia Expands to Japan with Strategic Leadership

Almedia, the innovative platform known for enhancing game and brand discovery through data-driven rewards and recommendations, has officially announced its entry into the Japanese market. The company has appointed Koji Sakakura as the Country Manager for Japan. This pivotal move not only reflects Almedia's strategic growth but also underscores its long-term commitment to the APAC region, as highlighted by its inclusion in the Financial Times' FT1000 list of Europe's fastest-growing companies.

The increasing demand for reward-based user acquisition mechanisms has prompted Almedia to expand its operations beyond Europe and North America into key APAC markets, including China and South Korea. Japan boasts a highly mature mobile app and gaming ecosystem, making it a strategic market for Almedia to capitalize on the rising demand for performance-driven and transparent user acquisition solutions.

Koji Sakakura, who takes the helm in leading Almedia's Japanese operations, is a seasoned executive with over 20 years of experience in digital advertising, platform monetization, and go-to-market strategies. Prior to joining Almedia, Sakakura held senior leadership positions at global technology companies, including TikTok Japan, where he played a crucial role in launching localized full-funnel solutions for enterprise clients while driving revenue growth.

As the Country Manager, Sakakura is set to focus on building a solid operational foundation for Almedia in Japan. His efforts will include fostering strategic partnerships across the advertising ecosystem and supporting the growth of Japanese game and app developers through innovative reward-based user acquisition solutions.

The cornerstone of Almedia's platform, Freecash, connects over 60 million global users with advertisers, providing a unique opportunity to scale games and applications efficiently through data-driven reward campaigns. Almedia collaborates closely with advertisers to offer customized reward solutions, transcending traditional user acquisition channels to support sustainable long-term results.

As part of its market entry strategy in Japan, Almedia aims to fortify the foundation of its Freecash platform domestically while focusing on expanding its Japanese user base and publisher network. This effort is designed to create unprecedented user acquisition opportunities tailored to the characteristics of the Japanese market.

Moritz Holländer, Almedia's founder and CEO, stated, "Japan is one of the world's leading mobile and gaming markets, and entering this market represents a natural next step in Almedia's global growth strategy. Under Koji's deep market insights and leadership, we aim to build a robust business foundation in Japan, enabling developers and brands to scale and reach highly engaged users effectively."

In a similar vein, Koji Sakakura expressed, "Japan is a crucial market for reward-based user acquisition. Through Freecash, we will focus on helping advertisers reach high-quality users and achieve sustained value creation in the long run." This move signifies Almedia's dedication to enhancing engagement in gaming and app sectors, ensuring that it stays at the forefront of innovation in user acquisition methods within Japan.