#Japan #Tokyo #Hattendo #Mynavi Agriculture #Plan・Do・See

Collaboration for Sustainable Agriculture

Mynavi Agriculture has partnered with Hattendo and Plan・Do・See to sign a cooperation agreement aimed at promoting sustainable agricultural practices. The signing took place on August 1, 2025, in Tokyo, where the three companies outlined their collaborative vision for the future of agriculture.

During the press conference, Hattendo's President, Takamasa Morimitsu, spoke about the importance of social contribution through business, expressing gratitude for the opportunity presented by this project. A significant focus of their collaboration involves the creation of custard buns utilizing surplus and aesthetically imperfect fruits, which are typically excluded from conventional distribution channels.

Background of the Project

Hattendo has a rich history of innovation, focusing on regional contributions by utilizing quality local ingredients. They have previously engaged in projects to enhance food security and reduce food waste through unique product development.

The collaboration aligns with an ongoing initiative called 'Delicious Delivery × Gourmet Journey' led by Mynavi Agriculture and Plan・Do・See, which aims to discover and promote premium local ingredients through carefully crafted culinary experiences at Plan・Do・See’s hotel restaurants.

Past Initiatives by Hattendo

• - Local Specialty Custard Buns: These projects are designed to support tourism and local economies through culinary initiatives.
• - Milk Custard Bun: Addressing social issues related to food waste and egg supply difficulties.

Details of Co-Developed Products

The new project introduced premium cream buns made with high-quality, but non-standard, raw materials such as