#United States #Tamarac #3D Cloud #CITY Furniture #Nixon Collection

CITY Furniture's Innovative 3D Cloud Sectional Configurator

In a significant move for the furniture retail landscape, CITY Furniture has unveiled its latest innovation: the 3D Cloud® Sectional Configurator available on CITYfurniture.com. This new feature transforms how customers approach purchasing custom sectionals, integrating a hybrid shopping experience that combines both digital convenience and in-store guidance.

A New Era of Customization

With this 3D Cloud configurator, shoppers can now easily design their own sectional sofas, choosing from various sizes and arrangements. This innovative tool allows customers and sales associates alike to create personalized configurations while confirming live dimensions and details that automatically update as items are added or rearranged.

The Nixon Collection and CITYMod sectional families are the first to be available through this 3D-powered configurator, which significantly enhances the shopping process by enabling real-time visualization of how individual pieces work orchestrally with other components. The tool also supports WebAR OnDemand™, allowing customers to see how a sectional would look in their own home environment via augmented reality.

Key Features of the 3D Cloud Configurator

1. Custom Configurations: Users can configure layouts with countless variations, selecting fabric, color, and sectional components directly from the product page.
2. Instant Dimension Updates: As shoppers modify their design, live dimensions continuously adjust, assuring they make informed decisions about size and fit.
3. AR Capabilities: The WebAR OnDemand™ feature allows users to visualize configurations within their personal space, making the design process more interactive and precise.
4. Easy Sharing: Customers can download screenshots of their design, perfect for discussing configurations with family or sales associates.
5. Increased Sales Potential: The configuration tool aims to generate larger shopping baskets; studies show that an average session includes around eight pieces, with more than 30% of users adding their designs to the cart.

CEO Andrew Koenig stated, “The 3D Cloud Sectional Configurator makes designing a custom sectional in any possible configuration simple and enjoyable. Customers can explore options, confirm live measurements, and see the fit at home before they buy.” The early engagement statistics indicate promising results, with customers spending nearly seven minutes on average in the configurator, signaling increased interest in customization among buyers.

Operational Advantages

Besides improving the customer experience, the 3D configurator presents substantial operational benefits for CITY Furniture. The application of structured business rules ensures that only compatible pieces can be added to a design, thus streamlining the buying process. Additionally, the in-house 3D team manages content using the 3D Cloud platform, facilitating rapid updates and consistency across various sales channels.

Jon Gobeli, VP of Digital Commerce at CITY Furniture, emphasizes the duality of efficiency and innovation in the brand's approach: “Our in-house 3D team selected the 3D Cloud Platform so we can manage assets and data in one workflow, move faster, and scale to add new sectional families with ease.” This cohesive strategy not only enhances customer interaction but also optimizes the operational framework within which CITY Furniture works.

How to Use the 3D Cloud Configurator

1. Visit a Sectional Page: Go to a CITYMod sectional product page on CITYfurniture.com.
2. Start Building: Click on “Build your own” to access the configurator and start selecting pieces.
3. Select Components: Choose among options like the CITYMod Armless Chair, tables, and chaise sections to complete your layout.
4. Customize and Confirm: Pick a color (options include White, Blue, Dark Gray, etc.) and view live measurements as your design evolves.
5. Save and Purchase: After finalizing your design, save a screenshot for reference, view it in AR, and complete your purchase through the website or in-store assistance.

It's an exciting time for CITY Furniture as they embrace cutting-edge technology, enabling customers to take control of their furniture buying journey. The collaboration with 3D Cloud highlights their commitment to improving the consumer experience while unlocking business opportunities and optimizing product management. This initiative sets a high bar for innovations in furniture retail, showing how technological integration can enhance consumer engagement.

For those looking to redefine their living spaces with customized sectionals, it's time to explore this new opportunity at CITYfurniture.com.