#Japan #Tokyo #POPPY #Christmas Bag #Cake Bag

POPPY's Enchanting Christmas Experience

The renowned fashion brand POPPY has captured the hearts of many, amassing over 23.8 million views on social media after the success of their unique “Christmas Cake Bag.” This winter, they are ready to dazzle fans once again by opening limited-time pop-up shops in three major cities: Shanghai, Osaka, and Tokyo, all centered around the concept “Embrace Your WakuWaku.” The essence of this theme is to infuse delight into everyday moments, creating a magical experience for all.

Exclusive Christmas Shops

The Christmas season is a time filled with anticipation and joy, and POPPY is here to elevate that experience with their pop-up shops. Last year, the “Patisserie POPPY” generated significant buzz by allowing customers to pick up cake bags designed to look like delicious treats. Staff donned custom-made pastry chef uniforms to present the cake bags, adding to the excitement. The setup was not just a shopping experience; it was akin to visiting a delightful pastry shop, culminating in a heartwarming moment as customers received their goodies directly from the showcase.

Due to the overwhelming popularity of these unique experiences, this year, POPPY has decided to widen the areas of operation to include Harajuku in Tokyo, Hankyu Umeda in Osaka, and again in Shanghai.

Shanghai Pop-up Store

Returning for the third time to Shanghai, the pop-up shop promises to deliver a heartwarming experience for the locals.

• - Date: December 20th (Saturday) - December 25th (Thursday)
• - Hours: 11:00 AM - 8:00 PM
• - Location: 178 Xinle Road, Xuhui District, Shanghai

Osaka Pop-up Store

The Osaka store features a design inspired by a Christmas market, inviting visitors to wander through a uniquely crafted festive space created by POPPY.

• - Date: December 10th (Wednesday) - December 16th (Tuesday)
• - Hours: 10:00 AM - 8:00 PM (closing at 6:00 PM on the final day)
• - Location: 4th Floor, Something Good Studio, Hankyu Umeda Main Store

Tokyo Main Store (POPPY HARAJUKU)

In Harajuku, there's a focus on crafting a delicate and magical atmosphere, reminiscent of the warm feelings from last year’s festivities, offering a unique narrative just for Christmas.

• - Date: November 28th (Friday) - December 25th (Thursday)
• - Hours: 11:00 AM - 7:00 PM
• - Location: 6-6-5 Jingumae, Shibuya City, Tokyo

POPPY's Brand Philosophy for Patisserie POPPY

This Christmas, POPPY hopes to encourage individuals not only to celebrate the season for others but also to dedicate time to cherish themselves. Every emotion—whether it's the joy of accomplishments, the secret fatigue, or the hopes and fears we carry—paints the unique story of our lives.

POPPY aims to cultivate heartwarming moments, creating a space where you can feel that delightful thrum of excitement, like unboxing a beautifully wrapped gift. This year, their new “Rose Cream Cake Bag,” inspired by an elegant white cake, perfectly blends the everyday with special occasions, highlighting their playful spirit with a design featuring charming rose motifs and an elegant rose embroidery base.

Customers can enjoy this whimsical experience of opening a cake box designed like a letter, revealing a Christmas message inside.

• - Launch Date: November 28th (Friday), available for a limited time
• - Locations: POPPY HARAJUKU, online store, and limited offerings at pop-up stores in Shanghai and Osaka

Upcoming Christmas Items

• - Red Bouquet Intarsia Knit (Black) - ¥15,200
• - Red Bouquet Intarsia Knit (White) - ¥15,200
• - Kurukuru Ribbon Knit - ¥16,500
• - Red Bouquet Intarsia Knit (Gray) - ¥15,200

With the slogan “Embrace Your WakuWaku,” POPPY believes that the term suggests not only happiness but also having expectations while facing the uncertainties of the future. They strive to be companions on the journey toward imagination, no matter how daunting that path may seem.

For more information, you can visit their official website or follow them on Instagram.