Fullcast Welcomes Ryan Northington as Chief Customer Officer, Strengthening Customer Experience Commitment

In a strategic move to enhance customer engagement and satisfaction, Fullcast, a leader in Go-to-Market (GTM) planning, has announced the appointment of Ryan Northington as its Chief Customer Officer. This decision reaffirms the company's dedication to prioritizing customer success within its overarching business strategy.

Northington steps into this vital role with over twenty years of experience in creating and expanding high-performing service teams, particularly within the Salesforce ecosystem. His extensive background is expected to significantly influence Fullcast's approach to customer interactions and relationships. The announcement was made by Fullcast's CEO, Ryan Westwood, who expressed strong confidence in Northington’s capabilities, stating, "Ryan doesn't just manage customer relationships; he builds strategic partnerships that drive real business impact. His addition to the executive team is a major win for our customers and our company."

Before joining Fullcast, Northington held prominent positions such as CEO of TQA, Inc., where he led advancements in intelligent automation solutions. His prior role as a key executive at Simplus further solidified his expertise, making him a well-suited candidate to guide Fullcast's customer experience initiatives. His leadership helped transform Simplus into a significant global Salesforce partner.

In his new capacity as Chief Customer Officer, Northington will oversee all aspects of the Customer Experience organization. This includes customer success, implementation, and support services aimed at providing excellent value and outcomes for Fullcast’s customers worldwide. Northington's philosophy centers around building teams that operate as genuine strategic partners to clients, facilitating the achievement of ambitious revenue targets.

"I am incredibly excited to join the Fullcast team," Northington commented. "Fullcast has developed a powerful product suite designed to assist companies in managing their revenue operations, from planning to payment. I look forward to working with the team to help our customers reach their highest revenue goals."

Fullcast is renowned for its AI-native revenue operations (RevOps) platform. By unifying planning, execution, and performance across GTM teams, Fullcast provides organizations with a cohesive strategy that aligns with their operational goals. The product offerings include Fullcast Plan for territory and quota management, Fullcast Revenue Intelligence for predictive revenue forecasting, and Fullcast Performance for insightful business intelligence dashboards. Additionally, Fullcast's Copy.ai provides comprehensive support for executing sales and marketing campaigns efficiently.

The company is committed to helping organizations optimize every facet of their revenue engine. It aims to foster a culture of innovation and excellence by encouraging collaboration between CROs, RevOps leaders, and GTM teams, enabling alignment and automation for accelerated revenue growth.

Operating out of Atlanta, Georgia, Ryan Northington is not only a skilled executive but also an alumnus of Auburn University. His leadership journey continues to inspire those within the industry, and his role at Fullcast is poised to bring forth new growth and exceptional service delivery for the customers. Fullcast's dedication to placing customer success at the heart of its mission is evident through this significant appointment and the strategic direction it sets for the future of the company.

Topics Business Technology)

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