#Japan #Kashima #LIVE BOARD #Digital OOH #Kashima City

Live Board Introduces Digital OOH Advertising in Kashima City

In a significant advancement for outdoor advertising, Live Board, a Tokyo-based company, is set to connect its digital OOH platform to the 'Machinabi Vision' managed by Seibidō in Kashima City, Ibaraki Prefecture, starting August 18, 2025. This connection will incorporate innovative Impression (VAC) sales methodologies, utilizing location data and analytical technologies from NTT Docomo. With this approach, advertising can now be customized based on estimated viewership, expanding the traditional sale methods that focused merely on specified periods and frequencies.

Location and Visibility

The 'Machinabi Vision' billboard is strategically located in proximity to one of the largest shopping malls in Ibaraki Prefecture, situated alongside National Route 124, which is known for its high traffic volume. Its positioning at an intersection makes it particularly effective for grabbing the attention of pedestrians waiting at traffic signals. Furthermore, the high-brightness LED technology ensures that advertisements remain visibly appealing, even under direct sunlight, making it an ideal choice for dynamic outdoor advertising.

Enhanced Advertising Solutions

Live Board aims to continuously enhance the effectiveness and efficiency of OOH operations, contributing to the expansion of the OOH market by innovatively creating new values. By integrating diverse advertising strategies tailored to various lifestyles, the company intends to further promote the implementation of such targeted advertising solutions.

The launch of Impression (VAC) sales aligns with international guidelines for outdoor advertising metrics, particularly the OOH Global Management Guidelines. Live Board's approach involves estimating the number of unique viewers who are likely to see the ads, thereby creating more meaningful engagement opportunities. This metric considers not only the number of people within the visibility area but also factors such as movement direction and potential obstacles, which enhance the accuracy of contact estimations.

Advertising Details

The specifics of the 'Machinabi Vision' installations are as follows:

• - Media Name: Machinabi Vision
• - Connection Start Date: August 18, 2025
• - Size/Number of Screens: W4,500 × H2,500 / 1 Screen
• - Location: 318-6 Miyanishi, Kashima City, Ibaraki
• - Broadcasting Hours: 6:00 AM - 12:00 AM (18 hours)
• - Audio: None

For those interested in more detailed media information, inquiries are encouraged as pricing may vary.

Live Board's Nationwide Reach

Currently, Live Board operates over 60,700 advertising screens across Japan, continually expanding collaborations with other companies to bolster capabilities beyond its installations.

For additional information, please visit Live Board's website.

In conclusion, Live Board is becoming a trailblazer in the digital OOH sector, offering advanced data-driven targeting and performance analysis that redefines how advertising reaches the public. As outdoor environments evolve, so too does advertising, and Live Board is at the forefront of this change, ensuring that advertisements are seen by the right people at the right time.