#USA #Santa Barbara #Invoca #LinkedIn Ads #Reddit Ads

Invoca Expands Its Advertising Reach with New Integrations

Invoca, a leading player in revenue execution, has stepped up its game by announcing new integrations with Reddit Ads and LinkedIn Ads. This expansion is designed to elevate the company’s already robust solution for managing social advertising and monetizing marketing efforts more effectively.

This latest move allows marketing teams and agencies to tap into their most valuable target audiences through popular platforms, significantly boosting conversion rates. The new integrations ensure that businesses can better connect their advertising efforts on Reddit and LinkedIn directly to leads, conversions, and revenue generated at contact centers and physical business locations.

The Significance of Added Integrations

Invoca's new collaborations with these ad platforms build upon their existing relationships with social media giants like Facebook, Instagram, TikTok, Snapchat, and Pinterest. With these new tools, Invoca continues its mission to help Chief Marketing Officers (CMOs) leverage every dollar spent on media for maximum revenue impact.

Nathan Ziv, Senior Vice President of Product Management at Invoca, states, “Our platform uniquely captures revenue-generating discussions initiated through social advertising, linking those conversations back to specific campaigns, audiences, and expenditure.” By utilizing AI technology, Invoca analyzes unstructured conversations from phone calls and SMS communications, transforming them into actionable first-party data that marketers can deploy across their advertising channels. This approach enhances marketing strategies, validates expenditures, and accelerates revenue growth.

Pressure on Social Advertisers to Demonstrate Value

As budgets for social media advertising soar and brands seek to optimize their expenditures, marketers encounter increasing pressure to demonstrate the tangible business outcomes of their campaigns. This includes not just online transactions, but also appointments and sales that happen offline, particularly at contact centers and business locations. Traditional measurement solutions typically only track engagements like clicks and form submissions, which can lead to a lack of understanding regarding the true financial contributions made by social media spending.

Harnessing First-Party Data for Enhanced Campaign Performance

Invoca's platform captures customer interactions that stem from social ads, providing a detailed view of their impact. By incorporating Reddit Ads and LinkedIn Ads into its comprehensive measurement and optimization framework, Invoca allows marketers to transition from basic metrics like clicks and impressions to deeper insights tied to actual revenue generation.

Features of the New Integrations

• - End-to-End Performance Visibility: Aligns advertising performance data from Reddit, LinkedIn, and all other major platforms to resulting leads, appointments, and actual revenue, enabling businesses to track performance both online and offline.
• - Cross-Channel Conversion Optimization: Utilizes AI-driven insights to refine strategy about bidding, budgeting, and messaging throughout the entire paid social landscape.
• - Audience Targeting Based on Conversations: Converts insights from consumer dialogues into structured first-party data, allowing marketers to retarget effectively and suppress ads for non-leads, while creating more impactful lookalike audiences.
• - No-Code, User-Friendly Integrations: All supported social platforms can be activated and managed directly within the Invoca platform, eliminating the need for engineering resources.

For additional details regarding Invoca's extensive array of social ad integrations, interested parties can visit Invoca's product page.

These new integrations are available to Invoca’s Enterprise, Elite, and Omni customers and can also be purchased by Invoca Pro customers.

To maximize revenue from social media advertising, explore online resources such as Invoca's blog or participate in their upcoming webinar “From Click to Call to Conversion,” designed to educate users on connecting social ad expenses to revenue effectively.

About Invoca

Invoca operates as an AI-centered revenue execution platform, seamlessly connecting marketing, commerce, and contact center teams to enhance buyer journeys. Through well-established integrations with leading technologies, Invoca boosts the ability of revenue teams to correlate paid media efforts with real business results, ultimately enhancing digital engagement and increasing sales conversions. Major consumer brands such as Mayo Clinic, Mutual of Omaha, and Verizon trust Invoca to drive their revenue growth. The company has raised $184 million from prominent investors including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, please visit www.invoca.com.