#United States #Los Angeles #Chris Paul #Good Eat'n #Plant-Based Snacks

Good Eat'n Expands National Presence with Walmart Launch

Good Eat'n, the innovative plant-based snack brand established by NBA superstar Chris Paul, has taken a significant step towards enhancing its retail footprint. As of June 28, 2025, the brand is now available in more than 1,000 Walmart locations across the United States, a strategic move to bring healthier snacking options to a broader audience.

From a Texas Sensation to a National Brand

Initially gaining momentum through its successful presence in H-E-B stores in Texas, Good Eat'n is now poised to reach consumers nationwide. Chris Paul, who knows the challenges of finding tasty yet healthier snack options, expressed his excitement about the partnership with Walmart: "As someone who loves to snack, I know how hard it is to find better-for-you options that are flavorful and don't feel like a compromise. Everyone loves the taste of Good Eat'n, and we know once they try it, they love it."

Expanding the Snack Line

The launch at Walmart includes five of Good Eat'n's most popular items: Hot Hot Puffs, Cinnamon Sugar Puffs, Nacho Cheeze Tortilla Chips, Big Dill Ranch Tortilla Chips, and Cookies N' Creme Popcorn. These products have already been well-received in Texas, and the brand's leadership believes this expansion will further solidify its position in the plant-based snack market.

April Siler, CEO of Good Eat'n, highlighted the strategic importance of this move: "The Walmart launch marks a major milestone in Good Eat'n's mission to make plant-based snacking more accessible to consumers seeking better options. With approximately 90% of the U.S. population living within 10 miles of a Walmart, this partnership is a step in our goal to make our better-for-you options as accessible as the mainstream alternatives."

Why Plant-Based?

Good Eat'n was born out of Chris Paul's personal journey towards a plant-based lifestyle, which he adopted in 2019. Since its inception, the brand has committed itself to proving that healthy snacks can be both exciting and flavorful. The company focuses on creating products that not only taste great but also appeal to the younger generations, particularly Gen Z, through vibrant packaging and bold flavors.

Where to Buy

In addition to being available in Walmart, Good Eat'n products can also be found in H-E-B stores throughout Texas, on GoPuff delivered nationwide, and online at their official website. The brand continues to innovate within the snacking category, striving to offer options that maintain high flavor without compromising health.

For more updates and delicious offerings, consumers are encouraged to follow Good Eat'n's journey on Instagram at @goodeatn.

Conclusion

With its expansion into Walmart stores, Good Eat'n is not just enhancing its market presence; it's reshaping the snacking experience for health-conscious consumers across the country. As more people seek to incorporate plant-based options into their diets, Good Eat'n stands ready to meet the demand with exciting, flavorful products that make healthy snacking enjoyable.