RKD Group Elevates Financial Leadership with Kelly Kennedy as CFO

RKD Group Welcomes Kelly Kennedy as Chief Financial Officer

On October 8, 2026, RKD Group, renowned as North America's premier fundraising and marketing services provider for mission-driven organizations, made a pivotal announcement. Kelly Kennedy has officially joined the firm as its new Chief Financial Officer (CFO). In this capacity, Kennedy is entrusted with the responsibility of steering RKD's financial strategy, which is crucial for the company’s ongoing expansion and its commitment to supporting nonprofit organizations.

Kevin Jones, the CEO of RKD Group, expressed enthusiasm about Kennedy's appointment, saying, “Kelly brings a rare combination of strategic financial leadership and experience guiding complex organizations through growth and change. Her perspective will strengthen our leadership team as we continue investing in the people, capabilities and innovation that help our nonprofit clients accelerate their impact.”

Kennedy’s professional background is impressive, having accumulated almost three years of service as CFO at Netchex, a significant player in the payroll and Human Capital Management software space. Prior to this role, her career included critical financial leadership positions at major corporations like Shopify, PepsiCo, and Target. Her extensive experience encompasses various aspects of finance, including financial planning and analysis, capital planning, operational finance, strategic decision-making, mergers and acquisitions, and post-acquisition integration.

In her statement regarding this new role, Kennedy shared her excitement: “I’m thrilled to join RKD Group at a time when the need for strong, sustainable nonprofit organizations has never been greater. RKD's commitment to helping mission-driven organizations accelerate their impact is deeply compelling, and I look forward to working with the team to support the company's growth and unlock even greater value for our clients.”

About RKD Group

Founded in 1970, RKD Group has consistently dedicated itself to serving nonprofit clients. Evolving with the changing landscape of technology and culture, the firm has positioned itself as a leading fundraising and marketing agency for mission-driven organizations across the United States and Canada. RKD Group has been instrumental in the growth of various esteemed organizations, including Susan G. Komen, The Salvation Army, The Pancreatic Cancer Action Network, Toys for Tots, Feed the Children, Guide Dogs for the Blind, and Food Bank for New York City.

The firm excels in integrating fundraising strategies, omnichannel marketing, analytics, donor engagement, creative services, and digital transformation to empower nonprofits in achieving their missions. As RKD evolves, Kennedy's leadership is anticipated to foster a deeper commitment to enhancing the efficacy and efficiency of nonprofit operations.

For more information about RKD Group, visit rkdgroup.com.