#United States #New York #Franchise Development #16 Handles #Fred Frey

16 Handles Welcomes a New Visionary for Franchise Development

In a strategic move to bolster its growth, the popular frozen dessert chain 16 Handles has announced the appointment of Fred Frey as its new Vice President of Franchise Development. Frey, well-regarded in the franchise industry, brings an impressive track record of success, particularly in expanding restaurant franchises. With his extensive experience, 16 Handles aims to enhance its footprint across the nation.

A Champion of Franchise Growth

Fred Frey is not new to franchise expansion; his previous role as the Director of Franchise Development at Shipley Do-Nuts saw him facilitating the brand's most significant growth spurt, securing a phenomenal 117 franchise agreements in a single year in 2024. Before that, he operated as the Franchise Development Manager for HTeaO, where he led that iced tea brand into 12 new states, adding more than 300 franchise agreements to its pipeline in just over two years. His dual expertise in both franchising and finance from Wells Fargo and Merrill Lynch makes him a valuable asset to 16 Handles' mission.

Frey expressed his excitement to join 16 Handles during this pivotal moment of expansion. He commented, "The brand's modern store design, high-quality product range, and robust support for franchisees present incredible growth opportunities. I’m eager to work closely with the team to introduce 16 Handles to new communities across the country."

Amplifying 16 Handles' Growth Strategy

This appointment comes on the heels of a landmark year for 16 Handles. The New York-based brand recently expanded into vital markets such as Arizona, South Carolina, Texas, Florida, and even more locations within New York. Alongside expanding their franchisee base, 16 Handles has refined its store design, effectively reducing buildout costs by nearly $30,000. They have also shifted manufacturing of key elements to the United States, ensuring premium-quality products at competitive prices.

Neil Hershman, CEO of 16 Handles, stated, "Fred’s proven history in franchise development paired with his financial acumen positions him perfectly to lead 16 Handles into its next growth phase. His strong background aligns seamlessly with our goal of becoming a go-to destination in various communities across the country. We're excited to have him onboard as we continue to innovate and expand."

Unrivaled Customer Experience and Unique Flavors

What sets 16 Handles apart from its competitors is not just their strategic growth plans; it’s also their dedication to providing a vibrant customer experience. Each of their stores features 16 distinct soft-serve flavors, an extensive selection of over 50 toppings and sauces, and a variety of frozen treats, including cakes, cookie dough, and take-home pints. The brand continually pushes the envelope of flavor innovation with exciting new additions like French Fry, Butter Beer, Squid Ink, Dune Spice, and Keto Chocolate Brownie joining the classics on the menu.

Looking Ahead to New Markets

As 16 Handles looks ahead, the integration of Fred Frey into their executive team signals a renewed commitment to growth and excellence in customer service. Recognized for its modern branding and exceptional dessert offerings, the franchise is well-positioned to capture even more market share in the coming years. Frey’s leadership will likely steer the brand into further strategic expansions, tapping into new demographics while fostering existing relationships with franchisees.

For those interested in becoming part of the 16 Handles family or learning more about their menu, you can visit their website at 16handles.com. Since its inception in 2008, 16 Handles has successfully opened over 35 locations and continues to thrive by focusing on quality products and memorable customer experiences.

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