Unveiling 2025's Recruitment Website Trends and Student Perspectives
In July 2025, a comprehensive survey titled "Utilization Trends of Recruitment Websites in Job Hunting Activities" was conducted. This research focused on students who are set to graduate in 2026 and beyond, evaluating their interactions with recruitment websites and identifying what influences their job-seeking behaviors.
Survey Overview
The survey sampled 318 students from various universities and graduate schools across the Kanto, Chubu, and Kansai regions, equally divided between male and female respondents. The primary aims were to uncover preferred information sources and the relevance of recruitment websites in students' job search activities.
Key Findings
1. Preferred Information Sources for Company Research
When asked where they gathered valuable information for researching prospective employers, 68.12% of students cited job information sites, closely followed by individual companies’ recruitment sites at 62.80%. This result signifies a clear trend towards digital channels, highlighting students' proactive approach to information gathering. Other notable mentions included internship experiences (51.21%) and company-specific information sessions (49.76%). This reflects the importance of firsthand experience with a company’s culture in addition to online research.
Interestingly, the usage of social media and review sites was limited, indicating that students strongly prioritize reliable official information.
2. Frequency of Visiting Recruitment Websites
The survey revealed that many students don’t just visit recruitment websites once. Around 25.12% reported visiting an interesting company's site 2-3 times, while 24.64% claimed to have visited 4-5 times. Encompassing this, nearly 75% of students accessed recruitment websites more than once, which indicates their eagerness to delve deeper into the opportunities available.
Companies should, therefore, ensure their recruitment sites are updated regularly. Providing fresh and detailed content will encourage ongoing engagement and can significantly elevate students' interest levels.
3. Impact of Poorly Designed or Unavailable Recruitment Websites
The survey highlighted that about 90% of students felt a company’s lack of a recruitment site, or one that appears outdated, negatively affects their interest in applying. Specifically, 50.00% of students indicated that a lack of a proper recruitment site