New Afternoon Tea Flavored Bottled Drinks Launching at FamilyMart
Afternoon Tea, the renowned tea brand operated by Ivy Company based in Shibuya, Tokyo, is excited to announce the launch of two new flavorful bottled drinks available at FamilyMart stores across Japan. Starting on November 25, 2025, customers can enjoy the 'Afternoon Tea supervised FamilyMart Strawberry Rooibos Tea', followed by the 'Afternoon Tea supervised FamilyMart La France Jasmine Tea' launching on December 2, 2025. The drinks will be available at approximately 16,400 FamilyMart locations nationwide.
Since the series' debut in May 2021, the Afternoon Tea supervised bottled drinks have been widely celebrated for their authentic taste and refreshing drinking experience, with cumulative sales surpassing 340 million bottles as of September 2025. This success is particularly notable in the case of the rooibos tea products, which have seen a significant growth in revenue, achieving a remarkable 120% increase compared to 2024 sales. The 'Strawberry Rooibos Tea' is a delightful unsweetened flavored tea that beautifully combines the rich sweetness of strawberries with the refreshing taste of rooibos.
Earlier this year, the brand introduced its first flavored jasmine tea with the 'Afternoon Tea supervised FamilyMart Apple Jasmine Tea', which received an enthusiastic reception from consumers. Building on this momentum, the upcoming 'La France Jasmine Tea' is set to tantalize taste buds with its aromatic combination of La France pear, a seasonal favorite during autumn and winter, and the floral notes of jasmine, creating a smooth and less bitter drinking experience.
A representative from FamilyMart commented on the exciting new offerings, stating, "We selected rooibos tea and jasmine tea, known for their increasing popularity, as the bases for our newest bottled drinks. Each tea's unique characteristics are expertly highlighted, providing a distinct tasting experience that reflects the essence of Afternoon Tea TEAROOM, offering a delightful moment through tea. We invite everyone to try both flavors and discover their differences!"
1. Product Name: Afternoon Tea supervised FamilyMart Strawberry Rooibos Tea
Price: 118 JPY (tax included)
Release Date: November 25, 2025
Region: Nationwide
Volume: 600ml
Description: This unsweetened flavored rooibos tea delights with the luscious aroma of strawberries paired with the refreshing taste of rooibos.
2. Product Name: Afternoon Tea supervised FamilyMart La France Jasmine Tea
Price: 118 JPY (tax included)
Release Date: December 2, 2025
Region: Nationwide
Volume: 600ml
Description: This flavorful jasmine tea offers the elegant scent of La France pear and the aromatic notes of jasmine for a delightful experience.
FamilyMart remains dedicated to enriching the convenience store experience in Japan, aiming to connect with each customer on a personal level, fostering relationships like family, and striving to be an indispensable part of their lives. With approximately 16,400 locations across the country, FamilyMart continues to innovate and offer unique products like these new Afternoon Tea beverages.
For more details, visit FamilyMart Website or explore the delightful offerings from Afternoon Tea TEAROOM.
As Ivy Company continues to make strides in the food and beverage industry, they emphasize their commitment to providing enjoyable moments through quality products, anchored by their motto, "Hope is Delicious!"
Exquisite Flavors in a Convenient Bottle
Since the series' debut in May 2021, the Afternoon Tea supervised bottled drinks have been widely celebrated for their authentic taste and refreshing drinking experience, with cumulative sales surpassing 340 million bottles as of September 2025. This success is particularly notable in the case of the rooibos tea products, which have seen a significant growth in revenue, achieving a remarkable 120% increase compared to 2024 sales. The 'Strawberry Rooibos Tea' is a delightful unsweetened flavored tea that beautifully combines the rich sweetness of strawberries with the refreshing taste of rooibos.
Earlier this year, the brand introduced its first flavored jasmine tea with the 'Afternoon Tea supervised FamilyMart Apple Jasmine Tea', which received an enthusiastic reception from consumers. Building on this momentum, the upcoming 'La France Jasmine Tea' is set to tantalize taste buds with its aromatic combination of La France pear, a seasonal favorite during autumn and winter, and the floral notes of jasmine, creating a smooth and less bitter drinking experience.
Comments from FamilyMart Product Development
A representative from FamilyMart commented on the exciting new offerings, stating, "We selected rooibos tea and jasmine tea, known for their increasing popularity, as the bases for our newest bottled drinks. Each tea's unique characteristics are expertly highlighted, providing a distinct tasting experience that reflects the essence of Afternoon Tea TEAROOM, offering a delightful moment through tea. We invite everyone to try both flavors and discover their differences!"
Product Details
1. Product Name: Afternoon Tea supervised FamilyMart Strawberry Rooibos Tea
Price: 118 JPY (tax included)
Release Date: November 25, 2025
Region: Nationwide
Volume: 600ml
Description: This unsweetened flavored rooibos tea delights with the luscious aroma of strawberries paired with the refreshing taste of rooibos.
2. Product Name: Afternoon Tea supervised FamilyMart La France Jasmine Tea
Price: 118 JPY (tax included)
Release Date: December 2, 2025
Region: Nationwide
Volume: 600ml
Description: This flavorful jasmine tea offers the elegant scent of La France pear and the aromatic notes of jasmine for a delightful experience.
Conclusion
FamilyMart remains dedicated to enriching the convenience store experience in Japan, aiming to connect with each customer on a personal level, fostering relationships like family, and striving to be an indispensable part of their lives. With approximately 16,400 locations across the country, FamilyMart continues to innovate and offer unique products like these new Afternoon Tea beverages.
For more details, visit FamilyMart Website or explore the delightful offerings from Afternoon Tea TEAROOM.
As Ivy Company continues to make strides in the food and beverage industry, they emphasize their commitment to providing enjoyable moments through quality products, anchored by their motto, "Hope is Delicious!"
Topics Consumer Products & Retail）
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