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Splenda Teams Up with Nicholas Sparks: A Sweet Collaboration

This summer marks an exciting new collaboration between Splenda, the leading low-calorie sweetener brand in America, and renowned author Nicholas Sparks. Known for his heartfelt novels that often inspire films, including works like The Notebook and A Walk to Remember, Nicholas Sparks has captured the hearts of readers and movie-goers alike. Now, he is set to charm consumers in a unique way through this limited-edition partnership with Splenda.

A New Look for Splenda

An eye-catching aspect of this initiative is the specially designed packaging of Splenda's yellow packets. From now on, shoppers can find 100-count cartons of Splenda featuring Nicholas's latest novel, Counting Miracles. The collaboration not only highlights the sweetener brand but also the continuing success of Sparks in the literary world, as all of his 24 novels have been New York Times bestsellers.

A Recipe That Caught Fire

Sparks is not just a fan of Splenda; he has incorporated it into one of his famous recipes: a chicken salad that utilizes a whopping 16 packets of the sweetener. This unique twist earned its place as a viral sensation on social media, captivating both Splenda enthusiasts and Sparks fans alike. As Sparks himself puts it, “You can use real sugar, but why throw sugar in if you can use Splenda?”

The recipe is conveniently printed on the back of the limited-edition packaging and is also accessible on Splenda's website, inviting everyone to try a meal inspired by one of their favorite authors.

Digital Engagement and Sweepstakes

To further engage consumers, a QR code has been added to the limited-edition product packaging. This code directs users to a dedicated page on the Splenda website, where they can easily find in-depth details about Counting Miracles, shop for various Splenda products, and view the recipe for Sparks's famed chicken salad.

Additionally, Splenda has launched a social media campaign aimed at promoting the partnership, offering a plethora of content surrounding both Nicholas Sparks and Splenda itself. Part of this campaign includes the introduction of The Sweet Story Sweepstakes, where participants can enter for a chance to win a signed copy of Counting Miracles, a special edition of the Splenda carton, and various other rewards.

A Commitment to Healthier Living

Through this partnership with Nicholas Sparks, Splenda continues its mission to help individuals lead healthier, more joyful lives. Whether the conversation is about sweetening a meal or reaching for the next great read, this collaboration emphasizes the joy of making healthier choices. Splenda's initiatives since its inception in 1991 have provided opportunities for sugar reduction without compromising sweetness, making it a top choice among consumers.

About Splenda

As the foremost low-calorie sweetener in the U.S., Splenda has made its mark on consumers' lives by facilitating sugar reduction. Apart from their signature yellow packets, Splenda offers a wide range of products, such as blends of stevia and monk fruit, coffee creamers, and shakes designed for diabetes care. Their commitment to consumer health and wellness has never been clearer, as they continue to innovate and promote healthier lifestyle alternatives. To explore more about Splenda and their offerings, visit their official website at splenda.com.