#USA #Parsippany #Howard Johnson #fried clam strips #fried clam soap

A Nostalgic Celebration: HoJo's Fried Clam Soap

As Howard Johnson marks a century of creating cherished family memories, they are merging nostalgia with modern novelty by releasing a limited-edition wonder—the Fried Clam Soap. This extraordinary product pays homage to the classic fried clam strips that made the brand a household name. The soap, infused with lemon and sea salt and hinting at buttery goodness, captures the essence of the iconic dish without the meal's fishy aftermath.

A Surprising Turn

This ingenious product is part of a broader celebration of Howard Johnson's history, which has endeared itself to generations of Americans. As a nod to its popular clams, a dish once enjoyed at roadside diners, the soap offers fans a whimsical reminder of past travels and family road trips. Marissa Yoss, HoJo's Head of Marketing, emphasizes the brand's cultural significance: “As we celebrate 100 years, our limited-edition fried clam soap is a fun, nostalgic tribute to the brand’s storied past.” This clever twist reflects the playful spirit that has defined Howard Johnson since its inception.

Getting Your Hands on the Soap

For the next three weeks, five participating HoJo hotels across the U.S. will provide complimentary boxes of the fried clam soap. Guests can claim their soap by mentioning the magic words “fried clams” during check-in, making it an exclusive treat for those staying at the hotels. However, availability is limited, with each location offering just ten boxes on a first-come, first-served basis. If you can't visit a hotel but wish to own this collector's item, beginning October 3, fans can purchase the soap online at HoJo.com for $19.25, a cheeky nod to the brand's founding year.

Celebrating a Timeless Legacy

Howard Johnson’s journey began in 1925 when its founder, Howard Deering Johnson, transformed a modest soda fountain into a thriving network of roadside restaurants and hotels. Over the decades, the distinctive orange roofs of HoJo establishments became synonymous with family vacations and road trips across America. The brand's commitment to hospitality and fun continues to thrive in its retro-modern hotels, which meld nostalgic design with contemporary comforts.

From retro decor that features vibrant orange accents to quirky artworks inspired by the brand’s history, HoJo hotels evoke a sense of familiarity and warmth for travelers. These thoughtful details remind guests of the joys of exploration, whether it's during family getaways or spontaneous adventures.

A Legacy Continued

As HoJo prepares for its next chapter, it remains dedicated to creating unforgettable experiences for modern travelers. The launch of the Fried Clam Soap not only serves as a fun throwback but also reinforces the brand's place in the hearts of Americans. Anthony Pizzuto, the brand leader, encapsulates this spirit by stating, “The HoJo brand has been synonymous with family road trips, celebrations, and everyday moments turned into lifelong memories.”

As we celebrate Howard Johnson’s 100 years of success, the Fried Clam Soap stands as a delightful reminder of the beauty and joy found in shared experiences and cherished traditions. Visit HoJo.com for more details on how to claim your limited-edition Fried Clam Soap—an imaginative and nostalgic keepsake that captures the essence of a beloved American brand.