Taylor Morrison Expands Homebuilding Ventures in Upstate South Carolina with New Community

Taylor Morrison Expands in South Carolina

America's Most Trusted® Home Builder, Taylor Morrison, is set to make waves in the real estate market of Upstate South Carolina by introducing its new Braxton Ridge community. This strategic move will not only enhance the company’s footprint in the region but also bring modern living options to homebuyers in rapidly developing areas like Greenville and Spartanburg.

A New Venture in Fountain Inn

The heart of this expansion lies in Fountain Inn, SC, where Taylor Morrison has finalized the acquisition of land for the Braxton Ridge project. Scheduled to break ground imminently, this community will feature approximately 33 homes designed to cater to a variety of buyer profiles. With this endeavor, Taylor Morrison aims to fulfill the increasing demand for quality housing in a market characterized by robust growth potential.

Andrew Bodary, the Charlotte Regional President of Taylor Morrison, expressed enthusiasm about this new chapter: _“We’re looking forward to bringing our trusted brand and thoughtfully designed homes to a market that offers such strong development potential and continued growth opportunities.”_

Home Features That Cater to All Tastes

Braxton Ridge will offer homes ranging from 3,100 to 4,200 square feet, including options for up to five bedrooms and up to three-car garages. Homebuyers will have the flexibility to personalize their design selections, or they can enhance their choices using Taylor Morrison's Canvas collections—a curated set of designs that simplifies the decision-making process for homebuyers.

Pricing for these homes is expected to start in the $500,000 range, making them accessible to a broad spectrum of customers. The open-concept floor plans combined with curated design choices will provide an inviting atmosphere for families looking to settle in the Upstate area.

Future Plans and Lifestyle Offerings

In addition to the Braxton Ridge community, Taylor Morrison is considering the introduction of its Esplanade lifestyle brand to the South Carolina market. This brand is well-known for providing resort-style living, equipped with amenities that promise an unparalleled lifestyle experience. The chance for potential homeowners to enjoy such features is a strong selling point in a region that is witnessing a significant influx of residents.

Bodary also highlighted the company’s commitment to establishing a local team and contributing to the community, stating that this expansion would offer rewarding career opportunities as they grow their presence.

A Great Place to Work

In tandem with its expansion, Taylor Morrison has been recognized as a top employer for two consecutive years, having received the Great Place to Work® certification. This accolade is a testament to the company’s dedication to fostering a positive work environment, as it reflects authentic employee feedback.

With exciting opportunities available in Greenville, prospective team members can find more details about careers at Taylor Morrison on their official website.

In Conclusion

As Taylor Morrison embarks on this expansion in Upstate South Carolina, the introduction of Braxton Ridge marks not just a growth phase for the company but a significant addition to the housing landscape of the region. With its customer-centric approach and innovative home designs, Taylor Morrison is set to play a vital role in shaping the future of homebuilding in this thriving community. For more information about current developments, interested buyers can visit the Taylor Morrison site that covers the Charlotte division.