#Japan #Osaka #Wpc. #Umbrella #Non

Wpc. Welcomes Non as New Brand Character for 2026

Wpc., a popular umbrella brand backed by World Party Co., Ltd., has announced that actress and artist Non will be stepping into the spotlight as the new face of their 2026 Spring/Summer collection. This exciting collaboration aims to encourage individuals to embrace the summer with comfort and style, embodied by the campaign’s slogan, "Bring it on, Sun!" Brand visuals and three new promotional videos are set to debut on February 2, 2026, showcasing Wpc.'s dedication to merging function with fashion.

A Brand That Redefines Umbrellas

Wpc. has carved out a unique niche for itself in the umbrella market, now boasting an impressive claim: one in five people use Wpc. umbrellas. With sales of approximately 6 million umbrellas annually, the brand has continuously sought to shift the perception of umbrellas from mere utilities to significant fashion accessories. Their tagline, "Umbrellas are fashion," encapsulates this vision, as the company places a premium on both functionality and stylish design.

In recent years, the rising concern over climate change has led to an adaptation of seasonal patterns, with longer summers and winters. The intense heat waves experienced during summer months have amplified the importance of sun protection, making Wpc.’s offerings increasingly relevant. Their umbrellas promise complete UV protection and heat shielding capabilities, combining 100% complete shading and UV cut percentages of 100% with UPF50+ ratings. This blend of advanced technology and fashion-forward design distinguishes Wpc. in the busy market of seasonal accessories.

This year, Wpc. has introduced a myriad of new products, from lightweight, compact models perfect for on-the-go convenience to ornate designer pieces that serve as true fashion statements. Through these innovative designs, Wpc. aims to ease summer discomfort, allowing users to enjoy the heat while maintaining their unique flair.

Non's Role in Promoting Wpc.'s Vision

By casting Non as their new brand representative, Wpc. is aligning itself with the positive energy and creative spirit that defines this multifaceted star. Known for her work across various artistic fields, Non's dynamic personality resonates with Wpc.'s intention to shatter the traditional image of umbrellas as merely functional objects. Through her involvement, Wpc. hopes to more deeply communicate its core values and artistic vision to a broader audience, ushering in a new era of fashion-forward sun protection.

The brand’s latest promotional video captures the essence of carefree summer days. Non is introduced against a sunlit backdrop, emphasizing the importance of staying cool amidst extreme heat. The visual narrative illustrates a stark reality—alluding to temperatures exceeding 50 degrees Celsius. As the video unfolds, Non showcases the innovative Wpc. umbrella, “Shading Water Paint,” emphasizing its ability to keep users cool by blocking out both sunlight and harmful UV rays.

At the conclusion of the video, Non’s robust declaration, "Bring it on, Sun!" serves as both an empowering message and a motivational mantra for enjoying summer to the fullest. This captivating final message reinforces Wpc.'s commitment to enhancing customer experiences and ensuring that everyone can find joy through stylish sun protection.

Crafting Unforgettable Summer Experiences

The brand has introduced several standout products this season, including the compact “Shading Minima,” which requires an impressively small storage space, and the ultra-lightweight “Shading Aerial Tiny” that weighs as little as 147g. These umbrellas promise not only portability and durability but also the aesthetic appeal that Wpc. is known for.

In addition to stand-alone umbrellas, Wpc. has also diversified its offerings with stylish 2-way sun hats that double as fashion accessories while providing sun protection, showcasing the brand's innovative approach to traditional summer essentials. This ingenuity highlights Wpc.’s commitment to refreshing the mundane by providing rich, multifunctional design experiences.

Non Shares Her Thoughts

In a recent interview, Non expressed her excitement about her collaboration with Wpc., praising the brand's stylish designs and innovative approach to sun safety. She discussed how she has utilized sun umbrellas for personal protection and how the light weight of Wpc. umbrellas allows for seamless day-to-day use. Non enthusiastically describes how the idea of using an umbrella is crucial for safeguarding against sun exposure as she embarks on summer strolls and adventures.

A Call to Summer Fun

As summer approaches, Non invites everyone to embrace the warmth while exploring new places and enjoying the season's outdoor festivities. Her message encourages everyone to equip themselves with the necessary protection to fully enjoy the summer sun. Wpc.’s stylish and functional umbrellas are designed to enhance those experiences, making them a critical addition to everyone’s wardrobe.

With Wpc.’s innovative designs rooted in functionality and Non’s bright aura leading the brand's narrative, this season promises to be one of joy, creativity, and the art of staying cool under the sun.

Product Availability

Wpc. umbrellas and accessories can be found on their official online store and through various retailers, ensuring that everyone can find their perfect summer companion.

For more information, check out the Wpc. official online shop and follow them on social media for the latest updates on their innovative products and campaigns.