Board: The Perfect Gift of the Season 2025 for Families Uniting Through Play
In a groundbreaking announcement, Board has been named CAMP's "Gift of the Season" for 2025, an honor highlighting its innovative approach to family entertainment. This unique face-to-face game console is designed to merge the tactile enjoyment of board games with the immersive magic of video games.
The Board console invites players of all ages to gather around a 24-inch touch screen, engaging in shared gameplay without the isolation typically associated with personal devices. Using an array of intuitive, tactile pieces—shaped like common objects such as sponges and rockets—players can manipulate the game environment in ways that feel both modern and magical. This interactive setup encourages not just gaming but also bonding, facilitating connections across generations.
This innovative product comes from the creative mind of Brynn Putnam, a trailblazer known for her entrepreneurial spirit. She previously founded the Mirror fitness system, which was acquired by Lululemon for a staggering $500 million. Board's mission, as articulated by Putnam, is to cultivate togetherness through engaging play experiences suitable for adults and children alike. She expressed enthusiasm about being recognized by CAMP, stating, "Our goal was to create technology that brings people together. CAMP's seal of approval means we did just that."
CAMP, dubbed "The Family Experience Company," brings a combination of retail, play, and imagination under one roof, making it a go-to destination for families looking to create lasting memories. Founded in 2018, it offers a range of hands-on activities and carefully curated toys. Devina Foley, Chief Merchandising and Product Officer at CAMP, emphasized how Board aligns perfectly with CAMP's vision: "Board brings families together the way CAMP always aims to — through play you can see, touch, and share. It’s tech that feels alive in your hands and instantly draws every generation into the fun."
The technology behind Board is innovative, too. It transforms the traditional concept of gaming with proprietary hardware that utilizes advanced machine learning models and embedded AI. This technology discerns the unique touch-responsive pieces that players use, recognizing their gestures and interaction. Each piece is built with special capacitive materials that let the console accurately determine the piece's identity and position, converting playful actions into magical gameplay. For instance, a knife can slice, while a spaceship can launch—all actions designed to captivate and inspire imagination.
Board's launch features an impressive selection of 12 original games, each created by award-winning designers associated with popular titles such as Manifold Garden, Plants vs. Zombies, and Diner Dash. These games cater to various interests—from arcade action to strategic gameplay—ensuring fun for users of all ages.
From November 24, 2025, families across the nation will have the chance to experience Board directly at all CAMP retail locations. The console provides hands-on play sessions in CAMP’s uniquely themed spaces, lending families a tangible taste of this innovative gaming medium. Priced at $499, Board is also available for purchase online at www.board.fun.
In conclusion, Board is not just a game; it’s a new platform for experiencing play in shared moments, redefining what it means to enjoy time together as a family. As technology evolves, it’s essential to have products that maintain the spirit of connection, and Board aims to achieve just that through its delightful, interactive gaming experience. So this holiday season, consider bringing home Board, the perfect gift to unite families and create unforgettable memories through play.
The Board console invites players of all ages to gather around a 24-inch touch screen, engaging in shared gameplay without the isolation typically associated with personal devices. Using an array of intuitive, tactile pieces—shaped like common objects such as sponges and rockets—players can manipulate the game environment in ways that feel both modern and magical. This interactive setup encourages not just gaming but also bonding, facilitating connections across generations.
This innovative product comes from the creative mind of Brynn Putnam, a trailblazer known for her entrepreneurial spirit. She previously founded the Mirror fitness system, which was acquired by Lululemon for a staggering $500 million. Board's mission, as articulated by Putnam, is to cultivate togetherness through engaging play experiences suitable for adults and children alike. She expressed enthusiasm about being recognized by CAMP, stating, "Our goal was to create technology that brings people together. CAMP's seal of approval means we did just that."
CAMP, dubbed "The Family Experience Company," brings a combination of retail, play, and imagination under one roof, making it a go-to destination for families looking to create lasting memories. Founded in 2018, it offers a range of hands-on activities and carefully curated toys. Devina Foley, Chief Merchandising and Product Officer at CAMP, emphasized how Board aligns perfectly with CAMP's vision: "Board brings families together the way CAMP always aims to — through play you can see, touch, and share. It’s tech that feels alive in your hands and instantly draws every generation into the fun."
The technology behind Board is innovative, too. It transforms the traditional concept of gaming with proprietary hardware that utilizes advanced machine learning models and embedded AI. This technology discerns the unique touch-responsive pieces that players use, recognizing their gestures and interaction. Each piece is built with special capacitive materials that let the console accurately determine the piece's identity and position, converting playful actions into magical gameplay. For instance, a knife can slice, while a spaceship can launch—all actions designed to captivate and inspire imagination.
Board's launch features an impressive selection of 12 original games, each created by award-winning designers associated with popular titles such as Manifold Garden, Plants vs. Zombies, and Diner Dash. These games cater to various interests—from arcade action to strategic gameplay—ensuring fun for users of all ages.
From November 24, 2025, families across the nation will have the chance to experience Board directly at all CAMP retail locations. The console provides hands-on play sessions in CAMP’s uniquely themed spaces, lending families a tangible taste of this innovative gaming medium. Priced at $499, Board is also available for purchase online at www.board.fun.
In conclusion, Board is not just a game; it’s a new platform for experiencing play in shared moments, redefining what it means to enjoy time together as a family. As technology evolves, it’s essential to have products that maintain the spirit of connection, and Board aims to achieve just that through its delightful, interactive gaming experience. So this holiday season, consider bringing home Board, the perfect gift to unite families and create unforgettable memories through play.
Topics Consumer Products & Retail）
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