The Adorable Cockroach Repellent Wins Prestigious PR Award

A delightful product designed specifically for women, the charming cockroach repellent known as 'Dameko-san no Goki-chan Stop' has recently grabbed attention by being selected as one of the Best101 in the 2025 PR Release Awards hosted by PR TIMES. This award is particularly significant as it was chosen from a staggering total of over 4,573 entries, showcasing the product's appeal and innovative marketing.

The press release that garnered this outstanding recognition focuses on transforming a professional-grade cockroach repellent into a product appealing to women, featuring a design that is both pop and approachable, specifically aiming for that Instagram-worthy aesthetic. To complement the product launch, the company also established official social media channels, releasing a short video story portraying the struggles of a ‘cockroach-hating girl’ living on the second floor of a restaurant. This creative concept springs from the universe of a well-known video game, showing new graduate OL (office lady) Saori battling against the cockroach in a vlog-style mini-drama. Check out the official post here!