#South Korea #Seoul #viviON #ILLUSTAR

vivion BLUE SHOP with ILLUSTAR: A New Era for Two-Dimensional Culture

On May 30, 2025, viviON officially opened its first overseas location, the "viviON BLUE SHOP with ILLUSTAR," in the U-PLEX building of Hyundai Department Store in Sinchon, Seoul. This milestone event coincided with the launch of a multicultural space called "Space ILLUSTAR," further enhancing the cultural landscape of the area. Attending the grand opening ceremony were key figures such as Cho Byung-hyo, CEO of ILLUSTAR, Lee Hyun-cheol, business director, and even local legislators like Kim Dong-a, alongside the CEO of viviON, Kousaku Akashi, who participated in a ribbon-cutting ceremony to mark this special occasion.

The decision to establish a store in Korea stems from the rapid rise in demand for two-dimensional culture post-COVID-19. Partnering with ILLUSTAR, known for its subculture events, and one of Korea's premier department stores, Hyundai, allowed viviON to take this significant step. With "Space ILLUSTAR" opening its doors on the 12th floor, viviON BLUE SHOP seeks to become a cornerstone for Japanese content, introducing it to Korean fans.

Opening Ceremony Highlights

During the grand opening event, CEO Kousaku Akashi expressed his gratitude towards ILLUSTAR and Hyundai Department Store. The mood was celebratory, with dignitaries giving speeches before the ceremonial ribbon-cutting. Akashi passionately conveyed the mission of viviON, which has thrived for 30 years with fans of the two-dimensional world. He emphasized their commitment to fostering a society where both creators and users can thrive. Looking ahead, Akashi revealed plans to deliver more diverse content for fans in Korea, proudly highlighting the collaboration with ILLUSTAR as a shared vision for growth in the subculture space.

About viviON BLUE SHOP

The newly launched shop offers a wide array of merchandise from viviON's VTuber agency "Aogiri High School," as well as official goods from popular Japanese IPs. The store proudly features various anime, manga, and gaming merchandise, including exclusive items that customers may find nowhere else. The intention is to cultivate a space where fans can discover and engage with two-dimensional goods like never before. The shop promises to be a "place where works and fans meet".

Future Prospects of viviON BLUE SHOP

Not only is viviON BLUE SHOP focused on selling merchandise, but it also aims to act as a new promotional base for Japanese IP holders and manufacturers seeking to connect with overseas fans. The vision is to expand further into Asia and globally, celebrating the world of two-dimensional culture. viviON is determined to share Japan's captivating content beyond borders, striving to bring happiness to two-dimensional enthusiasts worldwide. The company welcomes inquiries from creators and businesses interested in global collaborations.

Store Information

• - Name: viviON BLUE SHOP with ILLUSTAR
• - Location: Hyundai Department Store, Sinchon, Seoul, U-PLEX Building
• - Pre-opening Date: May 16, 2025
• - Grand Opening Date: May 30, 2025

About Hyundai Department Store Sinchon

Established in 1998, Hyundai Department Store Sinchon has become a multi-functional facility, favored by various age groups, particularly students, with its blend of shopping, gourmet food, and entertainment. The U-PLEX building is renowned for attracting trend-sensitive youth, featuring a diverse range of domestic and international fashion and lifestyle shops. With its rooftop garden and stylish cafes, it serves as a vibrant space for young people to relax and socialize.

About ILLUSTAR

ILLUSTAR is renowned for hosting the "ILLUSTAR Fest", one of Korea's largest two-dimensional cultural events, showcasing a variety of content from anime, manga, games, to music. This festival serves as a gathering spot for companies, creators, and fans alike, offering a unique opportunity to discover captivating works. Since its inaugural event in 2023, ILLUSTAR Fest has captured the attention of domestic fans, accumulating over 200,000 paid attendees, and is leading the way in promoting two-dimensional culture in Korea.

About viviON

viviON is dedicated to creating a society where both users and creators can live happily while enjoying two-dimensional culture. We invite potential collaborators to join our journey. Explore career opportunities at viviON Recruitment.