#USA #New York #FIFA World Cup #Buchanan's Whisky #Rauw Alejandro

Celebrating Through Music and Football: 'Dando Vueltas'

In a vivid celebration of music, culture, and the upcoming FIFA World Cup 2026™, Buchanan's Blended Scotch Whisky has partnered with Latin superstar Rauw Alejandro for the release of a groundbreaking song and music video titled 'Dando Vueltas.' This collaboration not only highlights the rich cultural heritage surrounding the beautiful game but also serves as a rallying call for football fans across North and Latin America.

The Launch Event in New York

On April 23, 2026, the dynamic city of New York became the epicenter of this celebration, where Alejandro performed a live version of 'Dando Vueltas' before fans. This catchy tune embodies the joy, rhythm, and familial connection that football brings to countless Latinos, transcending geographic boundaries and uniting cultures.

Encouraging fans to toast to community and connection, the song is part of Buchanan's campaign that positions the World Cup not just as a tournament, but as a family gathering amplified by the vibrancy of Latin style and creativity.

The Musical Collaboration

'Dando Vueltas' was crafted through a collaborative process involving renowned music producers Eduardo Cabra, Edgar Barrera, Ríos, and Sebastián Otero. Rauw's involvement reflects the heartbeat of the cultural celebration associated with the FIFA World Cup 2026™, and aims to resonate with fans through its upbeat and lively nature. The song's production blends traditional Latino sounds with contemporary styles, capturing the essence of football culture.

In a modern football landscape that often prioritizes data structures and strategies, 'Dando Vueltas' stands out as a celebration of individuality and Latin flair. The accompanying music video showcases gripping scenes from the football field, where Rauw Alejandro seamlessly integrates into the game wearing Buchanan's technologically advanced football boots.

A Cinematic Experience

Beyond being merely a music video, 'Dando Vueltas' represents a powerful cultural statement. It sends an inspiring message of resilience through football, a universal language that has the power to unite even the most divided communities through shared joy. By highlighting the everyday experiences of the Latino working class, Rauw honors the contributions and spirit of those who drive the global economy.

Working alongside celebrated choreographers Rich+Tone, known for their iconic dance moves, the video achieves a synthesis of modern artistic expression and historical appreciation. Rauw wraps up the video with a poignant message: "If life were more like football, borders wouldn't matter, all languages would connect us, and we would all celebrate together."

A Note from Buchanan's

Neil Shah, the Global Brand Director for Diageo's whisky portfolio, remarked, "For us, football is not just a sport; it is how we come together as a family. Rauw's song encapsulates everything that makes the Latino football experience unique. As Buchanan's Scotch Whisky continues to celebrate the FIFA World Cup 2026™, we invite fans to join our family in embracing the spirit of the game together."

The global premiere of 'Dando Vueltas' took place in New York, where the festivities extended throughout the Americas. Rauw also reached out to his fans in Colombia, Puerto Rico, and across the continent via a special video message prior to the release.

Anticipating the World Cup

Leading up to the FIFA World Cup 2026™, Buchanan's Blended Scotch Whisky plans to stay engaged with its community through a series of cultural celebrations across the Americas, further enhancing the excitement around the tournament. From fan gatherings to collaborative limited-edition bottle collections created in partnership with Kids of Immigrants, the brand is determined to immerse itself in the culturally rich landscapes of soccer fandom.

The specially crafted cocktails, which include the Buchanita – a refreshing mix of Buchanan’s 12-Year DeLuxe Blended Scotch Whisky and pineapple juice – aim to elevate match rituals and add a touch of Buchanan’s signature style to every celebration, whether it's at stadiums, bars, or homes.

The music of Rauw Alejandro continues to radiate through platforms globally, with 'Dando Vueltas' readily available for streaming and sharing. Buchanan's invites fans to connect and celebrate by following @BuchanansWhisky and @BuchanansLATAM, and to stay tuned for exciting opportunities leading up to the World Cup.

BUCHANAN'S Blended Scotch Whisky is proud to serve as the Official Sponsor of the FIFA World Cup 2026™, championing the idea that whisky is meant to bring people together. Its mission resonates with the brand's rich history spanning over 130 years, symbolizing shared experiences and the bonds forged through football and celebration.


For more information on Buchanan's and the legendary Rauw Alejandro, visit BuchanansWhisky.com.