#Japan #Shibuya #Rayout #MiLKBOX #CheckBack

Transforming the Workflow: MiLKBOX Becomes CheckBack

In a significant move to enhance user experience and service recognition, Rayout Inc., a company specializing in communication design and workflow digital transformation, has officially changed the name of its creative project management tool from MiLKBOX to CheckBack as of July 2, 2025. This change reflects Rayout's commitment to streamlining the feedback process in creative projects, integrating a new feature called ‘Quick Check’ that dramatically improves initial review speeds.

What is CheckBack?

CheckBack is not just a name change; it represents a robust cloud service designed for project managers within creative teams. This tool enables seamless confirmation, sharing, and approval of a range of creative materials including videos, graphics, web content, and documents from anywhere, at any time. By eliminating barriers to communication, CheckBack enhances the entire production workflow, making the process smoother for all stakeholders involved. For more details, visit the official site: CheckBack Tool.

Reason Behind the Name Change

The shift from MiLKBOX to CheckBack is driven by an ambition to boost usability and solidify brand identity. Traditional methods for verification, sharing, and approval often rely heavily on outdated tools such as paper documents, emails, and spreadsheets, creating cumbersome workflows. Rayout aims to replace these inefficient conventions with an innovative solution, hence the new identity. The name CheckBack encapsulates the desire to facilitate smoother confirmations and feedback processes, allowing creative workflows to progress more accurately and effortlessly. Rayout aspires for CheckBack to become an integral infrastructure that enhances both the quality and speed of creative work.

Logo Inspiration

The revamped logo creatively combines the letters ‘c’ and ‘b’ to symbolize a thumbs-up, representing positive feedback and approvals. Central to the design is an eye, signifying vigilance in verification, trust, and oversight, which visually supports effective communication. The italicized design indicates that the service is ever-evolving and consistently advancing.

Current Landscape of CheckBack Tasks

In a survey conducted in June 2025, Rayout found that over 70% of respondents view the process of conducting checks and approvals as tedious. The data revealed that a significant percentage reported challenges such as unclear feedback and difficulties maintaining focus on core tasks due to the complexities of the verification process. In response to these challenges, CheckBack offers a solution that empowers users to engage in feedback effortlessly, minimizing the hassle associated with confirmations, sharing, and approvals, thereby enabling concentration on essential business activities. More insights can be found in the survey: Survey Details.

Enhanced Features: Quick Check

One of the key enhancements introduced in CheckBack is the 'Quick Check' feature. Users can upload files with just a single click, allowing immediate sharing with relevant parties through a dedicated URL. This means that recipients can view and provide feedback without needing to download files, facilitating quicker engagements with teams and clients. The initial momentum of checking tasks has significantly improved with this feature.

Future Vision: Our Aspirational World

Creative work follows a cyclical process involving planning, creation, communication, and assessment. Recent advancements in generative AI have vastly accelerated planning and creation phases, while operation AI is making strides in automating assessments. However, the human-centric processes of verification and approval still persist, intensifying in complexity as production speeds up. CheckBack is set to evolve into a ‘progress AI’ that alleviates the burdens of confirmation and approval processes. Key areas for future developments include:

• - Automation of the Confirmation Process: Streamlining checks to reduce manual inputs.
• - Customized Confirmation Guidelines: Implementing tailored guidelines according to specific company needs.
• - Reusing Historical Feedback: Supporting decision-making processes by leveraging past feedback for new projects.

Through these initiatives, CheckBack aims to foster a smoother production process as a ‘progress AI’.

About Rayout Inc.

Founded in April 2019, Rayout Inc. specializes in communication design, offering comprehensive planning, creation, and operational services for communication strategies. The CheckBack tool has already been adopted by over 5,000 teams, including creative agencies and corporate production teams.

Rayout Inc.
Location: 4-29-3 Yoyogi, Shibuya, Tokyo
CEO: Sota Yoshida
Founded: April 16, 2019
Capital: 62,588,50 JPY
Website: Rayout
CheckBack: CheckBack Tool