#Japan #Tokyo #NOAH #Molo #AURAS

A Unique Collaboration in Design with Molo

Auras Inc. and Noah Corporation have embarked on a notable collaboration to establish a showroom for the renowned Canadian design brand Molo, located within the Auras Residential Experience Center (AREC) in Roppongi, Tokyo. This partnership aims to merge aesthetics with functionality, showcasing products that embody Molo's innovative spirit.

What is Molo?

Molo is a Vancouver-based design brand that interacts across various domains such as architecture, art, and interior design. Their hallmark creations, the softwall and softblock, offer versatile solutions for spatial organization. These products can be expanded from a compact state into self-supporting partitions, adaptable to any space by changing their shapes – whether linear or curved.

The ability to fold and store these elements easily makes them a practical choice for both residential and commercial environments. Their design not only defines spaces but also contributes to sound control, thereby enhancing the acoustics of the room.

Interactive Experience at AREC

The Molo showroom will feature a permanent exhibition of the softwall and softblock, along with a striking suspended light fixture resembling a glowing cloud, known as cloud softlight. This setup is designed to provide visitors with a tactile experience of the products, emphasizing their materiality, design, and overall ambiance when paired with lighting and sound.

At the AREC, attendees are invited to explore multiple facets of the Molo products, including:

• - Variations in space perception through the use of straight and curved designs.
• - Changes in shadow and texture resulting from different lighting setups.
• - Differences in sound acoustics before and after installation of the products.
• - Application possibilities in homes, hotels, retail spaces, and offices.

This hands-on approach allows guests to appreciate the transformative potential of Molo's design, discovering how simple transformations can significantly alter the character of an area.

Comprehensive Design Solutions

The collaboration between Auras and Noah does not stop at the display of Molo’s products. The expertise gained from Noah’s deep knowledge of Molo’s offerings combined with Auras’ design and technical skills in architecture, interior design, lighting, audiovisual systems, and home automation ensures that customers receive tailored solutions. The two companies provide a complete service, from product selection and placement to lighting design and sound adjustment.

Additionally, the LED for textile softwall + softblock exemplifies innovative thinking, transforming light into a building material by creating flexible, illuminated partitions.

Visit the Molo Showroom

The showroom is located at the third floor of AXIS Building in Roppongi, with the following details:

• - Name: Molo Showroom at Auras Residential Experience Center
• - Joint Operations: Auras Inc. and Noah Corporation
• - Address: 5-17-1 Roppongi, Minato-ku, Tokyo, Japan
• - Hours: Open from 10:00 AM to 6:00 PM, Tuesday to Saturday
• - Closed: Sunday and Monday
• - Visit: By appointment only

Visitors can expect an immersive experience that encapsulates the essence of modern design, with the ability to interact with and experience Molo products in a comprehensive setting. The collaboration reflects a deep commitment to innovation and consumer engagement, showcasing the best of design and technology.

For inquiries, please contact Auras Inc. at:

• - Phone: +81 3-3582-7711.