#United States #North Carolina #Cineplex Digital Media #North Carolina Lottery #Retail Digital Signage

Cineplex Digital Media Partners with North Carolina Education Lottery

In a significant move to enhance retail operations and improve player engagement, Cineplex Digital Media (CDM) has announced a ten-year partnership with the North Carolina Education Lottery. This collaboration aims to deploy a digital signage network across more than 1,500 retail locations in North Carolina, marking a pivotal change in how lottery information is communicated to consumers.

An Innovative Approach to Digital Signage

CDM was selected for this venture due to its proven expertise in digital signage solutions and a comprehensive approach that includes design, content strategy, and data analytics. The new system will implement digital menu boards at various retail partner sites and claim centers, with potential for future expansions throughout the duration of the agreement. This evolution in communication is part of the lottery’s ongoing commitment to innovation and improvement in player experience.

The digital boards will provide flexible marketing options, enabling tailored messaging that resonates with lottery players. According to Terri Rose, Chief Brand Officer of the North Carolina Education Lottery, this partnership will create new opportunities to engage with players, enhancing their overall experience and encouraging greater participation. “We constantly seek innovative ways to connect with our players. The agreement with Cineplex Digital Media is a major investment that is expected to help us raise more funds for the good causes we support,” Rose expressed.

Supporting Retail Partners

One of the key benefits of this new digital signage program is its focus on bolstering retail partner success. By using data-driven insights, CDM’s solution enables the lottery to measure engagement and optimize messaging impacts effectively. The North Carolina Education Lottery has raised over $1 billion annually for public education initiatives, and this technology aims to further enhance those fundraising efforts.

Fab Stanghieri, Executive Vice President and Managing Director of CDM, commented on the collaboration, stating, “We are honored to be chosen as the exclusive digital signage partner for the North Carolina Education Lottery. Our approach will ensure that the lottery can customize its messaging based on audience insights, thereby maximizing the impact of their campaigns.”

A Comprehensive Digital Signage Solution

Cineplex Digital Media is not new to the digital signage space. As a leader in various sectors including Digital Out-of-Home, Retail, and Quick Service Restaurants, CDM creates innovative and effective signage solutions that are informed by extensive market analytics and insights. Their work in the lottery sector is a testament to their capability to understand unique market needs and provide tailored solutions that deliver results.

The collaboration between the North Carolina Education Lottery and Cineplex Digital Media signifies a new chapter for retail partnerships, where advanced technology and strategic marketing come together to create enhanced customer engagement. This partnership will likely inspire similar movements within the industry, emphasizing the importance of utilizing technology in retail for both operational efficiency and improved customer experience.

For more information regarding Cineplex Digital Media and its services, you can visit their official site at CDMExperiences.com.

Conclusion

As both entities embark on this groundbreaking initiative, stakeholders from both the lottery and retail sectors will be monitoring the outcomes closely. With technology paving the way for increased engagement and optimized experiences, the collaboration is set to redefine how lottery information is disseminated, ultimately benefiting both players and retailers alike.