#Panama City #Panama #Toys'R'Us #Babies'R'Us #Cotton Candy

Toys'R'Us and Babies'R'Us Expanding to Latin America

Toys'R'Us®, the beloved toy retailer, is set to make waves in Latin America and the Caribbean as WHP Global announces their exciting collaboration with Cotton Candy International. This partnership marks a significant milestone, introducing both Toys'R'Us and Babies'R'Us for the very first time in this vibrant region. Expect the first flagship store to come alive in Panama by 2025!

A New Venture

The news has been met with enthusiasm across the toy industry and among families eager for quality products. With this move, WHP Global is emphasizing its commitment to introducing joyful shopping experiences to new markets. The Latin American sector has been recognized as one of the fastest-growing regions in terms of family-oriented retail, driven by an increasing demand for high-quality toys.

Stanley Silverstein, Chief Commercial Officer at WHP Global, expressed, “We are thrilled to partner with a strong operator like Cotton Candy International to bring this beloved brand to families in Latin America for the very first time.” The exciting expansion is expected to not only serve Panama but also pave the way for additional standalone stores across neighboring countries in the region.

A Stellar Operator

Cotton Candy International is specifically positioned to spearhead this launch. With a solid understanding of family and baby products, the company is tasked with creating unique and interactive shopping experiences that resonate with local families. Moises Cohen, CEO of Cotton Candy International, stated, “This is an incredible opportunity to introduce these iconic brands to new markets.” The collaboration aims to create environments that not only boast extensive toy selections but also foster a magical shopping ambiance.

What to Expect

The flagship store promises to be an engaging haven filled with a wide range of toys, games, and interactive experiences designed to capture the imaginations of children and parents alike. Toys'R'Us is renowned for its ability to weave magic into the shopping experience, and the Panama flagship aims to replicate that charm, inviting families to explore, play, and create memories together.

As the grand opening approaches, details about other locations across Latin America will soon unfold. Currently, both Toys'R'Us and Babies'R'Us have established their presence in over 32 global markets, continually expanding through physical stores and digital platforms.

Behind the Brands

Cotton Candy International is not just a distributor—it's a leader in the industry for baby and children’s products across the Caribbean and Latin America. With its base in Panama, the company enjoys a robust inventory, including exclusive distribution agreements with established brands like Fisher Price and Motorola Nursery.

WHP Global is a New York-based firm that acquires and nurtures consumer brands. The company’s portfolio boasts a value surpassing $7 billion in retail sales, further enhancing its efforts in global market expansions.

As WHP Global takes the momentous step of launching in Panama, the excitement surrounding this news showcases the power of brand evolution and the joy that comes with play. Consumers are eagerly looking forward to 2025 and the arrival of Toys'R'Us and Babies'R'Us, promising an enriching retail experience full of possibilities for families in Latin America.