#Netherlands #Breda University #Breda #World Food Day #FUEL Project

Breda University Launches FUEL Project

On October 16, 2025, the Breda University of Applied Sciences (BUas) proudly announces its participation in an ambitious three-year research initiative dedicated to enhancing food choices in professional settings. Coinciding with the observance of World Food Day, this project, in collaboration with the Louis Bolk Institute and Wageningen University & Research (WUR), aims to tackle pressing global challenges related to food health, sustainability, and climate change.

Addressing Critical Issues

With the alarming rise in obesity rates and chronic diseases worldwide, alongside urgent calls for sustainable food production, BUas recognizes the crucial role corporate cafeterias and hospital catering units play in influencing dietary habits. Michel Altan, a prominent professor and researcher at BUas, emphasizes this potential: “Corporate restaurants and hospital catering reach millions daily, yet they often miss the chance to promote healthier and more sustainable choices.” The FUEL project seeks to transform this paradigm.

A Comprehensive Approach

The innovative research focuses on three strategic pillars: adjustments to menus, smart communication strategies, and motivational techniques designed to facilitate healthier choices. Unlike traditional awareness campaigns, BUas aims to develop evidence-based strategies that directly engage with the target audience. The initiative also intends to evaluate whether healthier options chosen in professional settings are maintained at home, thus assessing the long-term impact of these changes.

“It is vital to ensure that not only the catering providers but also the staff in these settings are on board with promoting healthy choices,” Altan notes. The role of kitchen and service staff is pivotal, as their attitudes and approaches greatly determine the success of healthful offerings. As organizations increasingly acknowledge the importance of serving nutritious meals, BUas plans to equip food service personnel with essential tools and training that reinforce their role as agents of change.

Educational and Practical Tools

BUas is committed to developing practical resources—including training programs and workshops—for kitchen staff and service personnel. These resources will empower them by enhancing their skills and knowledge necessary for promoting healthy eating habits. The expectations are that by creating a supportive work environment, employees will feel more motivated to encourage patrons to choose nutritious options.

The significance of launching this initiative on World Food Day adds to its impact, as this UN day raises awareness about global food security and the importance of nutrition. It serves as a rallying call for communities to act towards improving food choices.

Conclusion

Breda University of Applied Sciences continues to lead in creating impactful educational programs that enhance the well-being of society. The FUEL project stands as a testament to this commitment, leveraging behavioral insights, nutritional science, and organizational psychology to foster a healthier future for all. As BUas embarks on this journey, it hopes to set a precedent for other institutions and enterprises to follow.

For more information about this initiative, visit Breda University of Applied Sciences.