#United States #Tokyo #Global Expansion #Classico #Medical Apparel

Classico Medical Apparel Expands into North America and Australia

Classico Inc., the innovative medical apparel brand recognized for its tailored white coats, is set to officially launch its brand in the United States, Canada, and Australia in November 2025. With a mission to enhance the aesthetics and functionality of medical wear, Classico aims to revolutionize the medical apparel sector in these regions.

Founded in 2008 and headquartered in Minato, Tokyo, under the leadership of CEO Arata Owa, Classico has established itself as a pioneer in the medical apparel industry. The company has already penetrated markets in 14 countries, and with this new initiative, it hopes to further expand its customer base and recognition in the competitive North American and Australian markets. Currently, the doctor population, including dentists, is approximately 1.64 million in these three countries, nearly 3.8 times that of Japan's 430,000 medical professionals (Source: WHO's Global Health Observatory).

The decision to expand into these markets is driven by the presence of a substantial healthcare workforce and a growing culture of personal purchase, combined with an advanced online D2C market. Classico recognizes the unique opportunity to leverage its Japanese roots and online purchasing habits to establish itself as a leading medical apparel provider. The company plans to offer a diverse range of sizes that cater to local body types and uniform cultures in the medical sector. This customizability ensures that healthcare professionals have access to clothing that does not compromise on functionality, style, or comfort.

Background of Classico

Classico was born out of a simple observation made by a physician: there weren't enough stylish lab coats. This sparked the brand's mission, “Bringing Sensibility to Medical Environments,” and led to the creation of various items, including lab coats, scrubs, and patient wear. The core strength lies in their exceptional production, which merges beautiful silhouettes based on tailored techniques with the high durability and functionality demanded in medical settings.

The expansion into the US, Canada, and Australia is strategically important. Here, not only is there a vast population of healthcare professionals, but the market also possesses a robust consumer culture that appreciates the value of high-quality apparel from Japan. Such traits make these countries a desirable next step for Classico.

Product Offering and Size Range

The healthcare environments in these three target countries are diverse concerning nationality, physique, and work conditions. To address these differences, Classico will gradually introduce an extensive size range conforming to US standards. Utilizing the experience gained from the Japanese market, including pattern design, material selection, and sewing quality, Classico is set to adapt based on local feedback to ensure a blend of comfort and style.

Future Outlook

The North American and Oceanian expansion is envisioned as a significant milestone to build upon the established sales infrastructure in Asia. By maintaining a direct sales model to healthcare professionals, Classico will continuously reflect their feedback into product development, enhancing the quality of the brand experience.

Classico is also collaborating with MN Interfashion Co., Ltd. to streamline its production and logistics processes while reinforcing operational capabilities. This partnership aims to ensure a steady supply chain capable of delivering products consistently across various regions.

As Classico moves forward, it is committed to fostering environments where medical professionals can take pride in their self-expression at work, presenting them with high-performance, high-quality alternatives in their apparel. By focusing on this mission, Classico intends to contribute to the ongoing sustainability of the healthcare sector globally.

For more information, visit the Classico official online store for North America, Canada, and Australia at Classico Global.

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About Classico

Classico Inc. was established in 2008, fueled by a physician's remark about the lack of stylish lab coats. Carrying the mission, “Bringing Sensibility to Medical Environments,” Classico produces lab coats and scrubs that merge designer sensibilities with high functionality. In Japan, Classico's recognition rate among physicians stands at 47%, with professionals acknowledging that wearing Classico gear boosts their motivation and fosters better communication with patients.

With a remarkable annual growth rate of 41.7% in global membership, Classico continues to widen its appeal to customers, enhancing their work experience through apparel that uplifts their spirits and contributes to a sustainable healthcare framework.

Company Overview:
Company Name: Classico Inc.
CEO: Arata Owa
Headquarters: 2F Parkside Six, 9-5-12 Akasaka, Minato, Tokyo, 107-0052
Corporate Website: Classico
IR Site: Classico IR
Japan Online Store: Classico Japan
Official Instagram: Classico Lab Coats
Press Release Archive: Classico Press Releases