TUMI Launches Innovative 19 Degree Lite Collection Featuring Lando Norris as Global Ambassador

TUMI Unveils the 19 Degree Lite Collection

On May 1, 2025, TUMI, the internationally renowned travel and lifestyle brand, proudly announced the launch of its latest 19 Degree Lite collection, a continuation of its captivating campaign titled "Uncompromisingly Light." This campaign features McLaren Formula 1 driver and TUMI's long-standing global ambassador, Lando Norris, who embodies the spirit of this innovative collection.

Lightweight Design Meets Practicality

The 19 Degree Lite symbolizes TUMI’s dedication to creating travel products that enhance ease of movement. The collection focuses on lightweight materials and innovative design elements, such as easily maneuverable double wheels and featherweight zippers. These attributes ensure that users can navigate their travels with the utmost efficiency, making the journey as pleasant as the destination.

Lando Norris commented on working with TUMI, saying, “Working with TUMI is always amazing, and this campaign made my first trip to Lake Como unforgettable. Experiencing such beautiful scenery with the 19 Degree Lite by my side was seamless. It's a memory I'll cherish.” This personal touch adds a unique layer to the campaign by sharing Norris's adventures using the collection.

Captivating Visuals and Storytelling

Filmed at the stunning Lake Como, the campaign was directed by Keane Pearce Shaw and photographed by Emma Panchot. The visuals highlight Lando's personal experiences while showcasing the dynamic movement and agility of the 19 Degree Lite luggage. Viewers are taken on a journey through iconic sites, including the famous Villa Erba, as Lando expertly navigates the cobblestone streets. The smooth transitions captured in the footage reflect the freedom and grace he embodies both on the track and during his travels.

Victor Sanz, TUMI’s creative director, expressed, “19 Degree Lite represents our unwavering commitment to crafting products that effortlessly accompany our customers on their journeys. Lando, as a top-tier racer with an unmatched passion for precision and design, is the perfect fit for the second chapter of our campaign. Watching his interaction with our products is mesmerizing, showcasing a natural fluidity and dynamic lightness.”

The Product Line

The 19 Degree Lite collection includes several travel solutions tailored to various travel lengths. This includes two checked luggage options: a four-wheeled extended trip case and a compact four-wheeled carry-on designed for shorter journeys. Additionally, there are two cabin-sized bags: one optimized for international travel and another suitable for continental trips. Color options range from Black Graphite, Titanium Grey, and Blush, to seasonal shades like Amber and Cobalt. Prices for the new collection range from $795 to $995.

Alongside the 19 Degree Lite launch, TUMI is excited to introduce a distinctive collaboration with McLaren, featuring a new colorway known as Super Grey, inspired by McLaren's top-selling hue, Supernova Silver. Other notable silhouettes from TUMI’s iconic lines, including Harrison, Alpha Bravo, and Turin, are also part of this lineup.

Availability

The 19 Degree Lite collection is available globally at TUMI retail locations and online at TUMI.com. Exclusive behind-the-scenes content from the campaign can be discovered via the tag @TUMITravel across various social media platforms.

About TUMI

Since 1975, TUMI has been dedicated to providing superior functional luxury accessories for business and travel, designed to enrich, facilitate, and enhance the entirety of the travel experience. Their products encapsulate the perfect blend of functionality and creativity, establishing themselves as lifelong companions for adventurers who refuse to be held back.