#Japan #Takamatsu #Sanuki Udon #Hanamaru Udon #Takamatsu City

HanaMaru Udon Establishes Collaborative Agreement with Takamatsu City

HanaMaru, a renowned chain specializing in Sanuki Udon, has made significant strides in fostering community engagement by signing a comprehensive partnership agreement with Takamatsu City, its birthplace. This groundbreaking agreement, concluded on October 14, 2025, marks HanaMaru's first collaboration of this kind with a local government body. Led by President Yoshihiro Maeda, the company aims to contribute to regional revitalization and improve services for residents through this partnership.

Historical Context and Vision

Founded in May 2000 in Takamatsu, HanaMaru is celebrating its 25th anniversary in 2025. To mark this milestone, the company has officially relocated its headquarters back to Takamatsu and launched the "Oide Mai! Sanuki Project," aimed at promoting the beauty of Sanuki Udon culture while contributing to local communities. The city has been proactive in its own right, having developed the "Takamatsu City City Promotion Vision" to enhance its attractiveness as a desirable retail and residential destination.

The union of HanaMaru's dedication to regional support and Takamatsu City's ambition for revitalization reflects a shared commitment to harness their respective strengths for the benefit of the community. This collaboration promises to leverage their resources to boost the region's development significantly.

Key Features of the Agreement

• - Date of Agreement: October 14, 2025
• - Signing Location: Takamatsu City Hall
• - Areas of Collaboration:

1. Promotion of the city's highlights
2. Support for child-rearing initiatives
3. Reducing food waste
4. Educational endeavors
5. Other efforts aimed at boosting local services and revitalization

Planned Initiatives

Under this agreement, several collaborative projects are on the horizon:

1. Promoting Takamatsu's Attractions

Utilizing its extensive nationwide presence, HanaMaru will engage in city promotion events by distributing free meal vouchers in major metropolitan areas. Additionally, HanaMaru locations will feature promotional materials using the new Takamatsu City logo, "TKMT," to bolster city recognition.

2. Child-Rearing Support

HanaMaru is committed to supporting children in local care facilities by providing them with special meal vouchers to experience dining out. Furthermore, the company plans to offer complimentary meals during school breaks to alleviate food insecurity among vulnerable children.

3. Educational Initiatives

Employees from HanaMaru will conduct educational sessions in local elementary and middle schools focused on the nutritional aspects of Udon. These interactions will include inviting students to experience workplace opportunities within HanaMaru restaurants for hands-on learning.

4. Food Waste Reduction

The company intends to contribute to biomass energy initiatives by supplying unused Udon from its manufacturing facilities, which aligns with its commitment to environmental sustainability.

Statements from Leadership

The Mayor of Takamatsu, Hidetoshi Onishi, expressed his enthusiasm about the partnership, emphasizing the significant contributions HanaMaru's national outreach could bring to local revitalization. Likewise, President Yoshihiro Maeda conveyed his pride in collaborating with the city where it all began, affirming their commitment to community engagement and the promotion of Sanuki Udon's appeal.

Conclusion

Founded in 2000, HanaMaru has innovatively expanded its self-service Udon restaurant model, playing a pivotal role in the Sanuki Udon trend across the nation. As they mark their 25-year journey, the relocation of their headquarters to Takamatsu represents a paradigm shift in commitment to regional pride and sustainability. The new project, "Oide Mai! Sanuki," reflects their dedication to local products and the cultural richness of Kagawa Prefecture. By taking this thoughtful approach, HanaMaru aims to preserve the traditions of Sanuki Udon while paving the way for innovation and community service.

The partnership with Takamatsu City not only underscores HanaMaru's core values but also sets the stage for further impactful collaborations that prioritize community well-being and sustainable growth.