Manyo and BRAYE: A New Era for Korean Cosmetics in Convenience Stores
In August, two prominent South Korean cosmetic brands,
Manyo and
BRAYE, are set to launch in 7-Eleven stores across Japan. This debut marks a significant milestone for both brands, which will offer customers access to trendy skincare and cosmetic products right at their neighborhood convenience stores. Both brands are under the umbrella of IK Holdings, with Manyo specializing in skincare and BRAYE focusing on makeup.
The Rise of Korean Cosmetics
Korean cosmetics have gained immense popularity for their high quality, affordability, and appealing designs, outperforming even France in cosmetic imports for the past three years. The increasing demand for K-beauty products highlights a shift in consumer preferences towards quality skincare and innovative makeup solutions.
Manyo, recognized for its commitment to gentle and effective skincare, has garnered a loyal following since its launch in Japan in 2020. Its products, particularly the much-lauded ‘Galactomyces Niacin 3.0 Essence’ and ‘Pure Cleansing Oil,’ which has sold over 19 million units, consistently feature in top beauty discussions on social media and beauty magazines.
On the other hand, BRAYE presents a fresh concept in beauty with its wearable cosmetics, appealing to fashion-forward individuals. This brand emphasizes a
ROUGH BEAUTY philosophy, which blends aesthetic fashion with practical cosmetics. BRAYE was born in South Korea in May 2024, and swiftly became a buzzword on social platforms following its novel design and practicality.
Exciting Mini-Product Releases
The launch will feature convenient mini-sized products, allowing customers to try beloved items easily. This initiative caters to various situations: whether you forgot your cosmetics while out, need a quick solution for an overnight stay, or want to test a product before committing. It ensures that beauty enthusiasts can conveniently access trendy products while on the go.
Both Manyo and BRAYE promise a new shopping experience that fuses the urgency of convenience with quality beauty selections. Their collaboration with 7-Eleven is a strategic move to broaden their reach and make K-beauty products available to a wider audience.
About Manyo
The slogan
“Let beauty be your will” encapsulates Manyo’s philosophy, focusing on natural ingredient-based skincare. The brand has received accolades at various prestigious beauty awards in Korea, reinforcing its credibility in the beauty industry. Since its entry into Japan, Manyo products like
Galactomyces Niacin 3.0 Essence have been widely praised for their skin-friendly attributes. Additionally, many of its offerings have seen immense sales success, solidifying its position in the market. To learn more, visit their
official website or follow them on
Instagram.
About BRAYE
BRAYE introduces new beauty categories defining itself as a
wearable cosmetic brand. Their concept revolves around casual elegance and practicality, showing consumers that cosmetics can be both functional and fashionable. The brand name itself evokes familiarity, resembling how friends would casually address one another. For more insights into BRAYE's products, follow them on their
official Instagram.
Corporate Overview
IK Holdings Co., Ltd., based in Nagoya, Japan, is dedicated to developing beauty, lifestyle goods, and food leveraging a wealth of marketing data. Their commitment extends to distributing quality Korean cosmetics to over 6,800 offline stores throughout Japan.
Food Cosme Co., Ltd., located in Tokyo, acts as the primary distributor for BRAYE products in Japan.
With the debut of Manyo and BRAYE at 7-Eleven, consumers can expect high-quality K-beauty products to be more accessible than ever before. This launch not only caters to established beauty enthusiasts but also introduces K-beauty to a wider audience, solidifying its reputation in the Japanese market.