#Japan #Tokyo #CONTENT TOKYO #ArtFreak #design solutions

Discovering Brand Solutions at Content Tokyo 2025

ArtFreak, a leading company in space production, will showcase its innovative approach to resolving brand challenges at the upcoming Content Tokyo 2025, held from July 2 to 4, 2025, at Tokyo Big Sight, West Hall. At this expo, visitors can explore a unique 3-in-1 booth concept featuring POP-UP stores, interior designs, and anniversary events. Each section is strategically designed to illustrate how spatial solutions combined with data can effectively address various brand issues.

Unlike typical event designs, ArtFreak emphasizes holistic production by integrating targeted outreach, operational planning, and UI/UX considerations to maximize experiential value and tangible results. Attendees can gain insights from successful case studies and apply them to their own brand challenges.

Addressing the Need for Visualization of Strategy Impact

In recent years, there has been a rising demand for quantifying the impact of exhibitions and POP-UPs. In response, ArtFreak will present success stories utilizing their proprietary tool, Omotas, a service combining digital surveys, crowd measurement, and voice analysis to visualize the effectiveness of marketing methods that often relied on subjective perceptions.

Booth Highlights

1. POP-UP Store: Experience the design of a limited-time retail space.
2. Interior Design: Learn how to create effective commercial environments for offices, showrooms, etc.
3. Anniversary Events: Discover ways to celebrate corporate milestones through innovative spaces and content.

Comprehensive Service Offerings

ArtFreak provides a range of services to enhance brand visibility:

• - Branding Strategies: Support for CI/VI development and rebranding efforts.
• - Communication Strategies: Campaign design and data analysis to engage target audiences effectively.
• - Design Strategies: Creation of web content, packaging, and video production.
• - Space Production: Expertise in designing exhibition spaces, POP-UPs, commercial environments, and anniversary events.
• - Digital Tool - Omotas: A comprehensive analytics tool integrating digital surveys, traffic measurement, and voice analysis.

Event Overview

• - Exhibition: Content Tokyo 2025 – Communication Design Expo
• - Dates: July 2-4, 2025
• - Venue: Tokyo Big Sight, West Hall
• - Booth: West Hall No.2-68
• - URL: Content Tokyo 2025

Remarks from the Exhibit Team

This year’s theme is “Resolving Brand Challenges through Design and Data.” We will introduce the PDCA (Plan-Do-Check-Act) method for analyzing event effectiveness and leveraging acquired data for future improvements. Participants will also experience a demonstration of our proprietary tool, Omota. Furthermore, we will guide you in creating spaces tailored to your needs across three main areas: POP-UP stores, interiors, and events.

About ArtFreak

Founded on November 1, 1990, ArtFreak (Headquarters: Chuo-ku, Tokyo) specializes in B-to-B exhibition booths, academic conferences, POP-UP stores, and various commercial space designs and constructions. We provide one-stop solutions along with web and video content production. Our facilities include a self-managed fab for sign and graphic outputs and a newly-established studio in Funabashi that serves both as a woodworking factory and a warehouse. Our commitment to unified quality and speed ensures efficient production processes.

Our mission emphasizes perpetual creativity; we believe in resonating emotions and intentions to elevate the world’s culture. Even amidst rapid advancements in technology like the internet and AI, we remain steadfast in our principles, focusing on what truly matters without compromising our creativity.

Our vision is to “Move society forward beyond imagination and expectations.” By generating experiences that challenge conventional thinking and supporting data-driven decisions, we aspire to become a catalyst for active social engagement, harnessing both CREATIVE and SCIENCE at their best.

For more information on our services, please visit ArtFreak.