UMAbred Unveils New Collection of Horse Goods at Arima Kinen Popup Event in December 2025

UMAbred Hosts an Exclusive Popup Event for Arima Kinen

UMAbred, the beloved horse goods brand that reimagines real and retired racehorses as playful UMA (cute animal figures), is set to launch an exciting popup event in sync with the Arima Kinen horse racing festival. From December 19th to December 28th, 2025, fans can visit the Kinshicho Marui in Tokyo to explore a fresh, new product lineup celebrating past Arima Kinen champions.

Event Highlights

The popup will offer merchandise exclusively featuring original illustrations by the talented artist Takatsuki Nato. These illustrations will showcase the famous racehorses known for their historic victories in the Arima Kinen, inviting both fans of horse racing and art enthusiasts to appreciate these unique items.

In addition to the brand-new collection, UMAbred will also restock items previously launched during the November popup for the JBC Classic. This means fans will have a chance to grab even more merchandise before the year ends!

Also returning is the collaboration with the popular horse racing community netkeiba, allowing visitors an in-person shopping experience to buy exclusive items that are usually available online only. This partnership provides a unique opportunity for horse racing aficionados to interact with the products more intimately.

Featured Racehorses

During this event, UMAbred will highlight key racehorses that have made their mark in the Arima Kinen, including:

- Mejiro Palmer
- Tokai Teio
- Grass Wonder
- Dream Journey
- Heart's Cry
- Regal Grace

These names are not only storied in horse racing history but now receive a whimsical twist through UMAbred's unique designs.

Special Collaboration: Horses and UMAs

The new product line also introduces a continuation of the popular “Horses and UMAs” series, blending realistic horse art with the endearing UMA aesthetic. In this latest wave, three more grand champions have joined the collection:

- Heart's Cry
- Dream Journey
- Grass Wonder

Both the realistic horse and UMA illustrations are crafted from scratch by Takatsuki Nato, showcasing her exceptional artistic flair.

Key Merchandise Highlights

Here's a glimpse of must-have items available during the popup:

- Acrylic Stands & Keychains (Arima Kinen Popup Version)

Price: 500 JPY (tax included)
A total of 7 unique designs featuring UMAs of celebrated racehorses, complete with an “encouragement betting ticket” style base.

- Clear Files

Price: 660 JPY (tax included)
Stylish clear files modeled after the racehorses' winning outfits, available in 7 different designs to choose from.

- Stickers

Price: 440 JPY (tax included)
Unique die-cut stickers, also featuring 7 different racehorses.

- Can Badges

Price: 440 JPY (tax included)
7 designs are available.

- Neck Straps

Price: 1,320 JPY (tax included)
Comes in 5 styles, inspired by the racehorses’ outfits.

- Parent-Child Acrylic Stand

Price: 1,980 JPY (tax included)
Reconnect with the charm of family—a parent-child set featuring Heart's Cry and its offspring.

- Tote Bag

Price: 1,980 JPY (tax included)
A tote bag decorated with impressive racehorse artwork, perfect for outings.

Special Offers

For the event duration, attendees who spend over 3,000 JPY using their Edypo Card will receive a special random postcard (7 in total) as a gift. Additionally, new customers who sign up for the Edypo Card during the event will receive a set of horse betting-themed stickers.

Details of the Event

- Location: Kinshicho Marui 7F Event Space
- Period: December 19 (Fri) - 28 (Sun), 2025
- Operating Hours: Weekdays from 10:30 AM to 7:00 PM

Accessing the Event

Once the store opens, simply head to the 7F event space. Please note that there may be a queue depending on the crowd, so be prepared for possible restrictions.

Don’t miss this unique opportunity to experience the magic of UMAbred and bring home a piece of horse racing art!

For the official updates, follow the official site here.