#Japan #E-Commerce #Minato #STREAM #Shaddy

Shaddy and Stream Join Forces

Shaddy Co., a well-established gift company based in Minato, Tokyo, has officially formed a business partnership with Stream Co., also headquartered in the same area. This collaboration aims to launch Shaddy’s gift products across Stream’s e-commerce platforms and major online marketplaces, marking a significant step forward for both companies.

Since its inception, Shaddy has been a supporter of Japan's gifting culture, offering an extensive range of gift solutions for both individuals and corporations. With its roots in catalog gifts, Shaddy has built a solid reputation characterized by reliable service, a nationwide logistics network, and high-quality packaging, ensuring that diverse customer needs for gifts are met.

Objectives and Significance of the Partnership

The integration between these two companies is not just about expanding product lines; it embodies a strategic vision to redefine the online shopping experience. Stream, known for its diverse range of products including electronics and daily necessities, has established a strong foothold in the e-commerce sector through its platform “EC Current.” In contrast, Shaddy has specialized expertise in curating unique gifts and impeccable quality control.

This partnership aims to achieve several key value points:

• - Introducing “new encounters with gifts” in the everyday e-commerce purchasing journey.
• - Delivering the high-quality gift experience of Shaddy to a broader audience.
• - Gaining a new sales channel in addition to existing direct sales and wholesale methods.
• - Enhancing touchpoints for products that cater to the evolving needs of customers.

Future Expansion Plans

The partnership marks an exciting beginning. Both companies are exploring several initiatives for future growth:

• - Expanding the gift-specific e-commerce sector.
• - Developing a personalized gift experience powered by AI recommendations.
• - Collaborating on gift products that contribute to SDGs and regional revitalization.
• - Strengthening solutions for corporate gift services.

Statements from Leadership

Takaharu Yano, President of Shaddy Co., expressed confidence about the future of this collaboration: "Gifts are not just about giving objects; they are a culture that conveys feelings and relationships. Through this partnership, I am sure we will create new opportunities to encounter gifts within Stream's extensive e-commerce connections, bringing the joy of gifting to the next generation. As Shaddy approaches its centennial anniversary, we remain committed to evolving the gifting experience in the digital age while maintaining our traditions."

About Shaddy Co.

Founded in 1926 and a leading company in formal gifts, Shaddy Co. is poised to celebrate its 100th anniversary in 2026. It operates around 2,200 stores nationwide, including EC-exclusive shops. As part of the Laox Group, Shaddy is enhancing its presence as a core omnichannel retailer by integrating its official e-commerce platform, Shaddy Gift Mall.

As pioneers in catalog gifts, Shaddy continues to navigate various life events, calendar occasions, gift cultures, customs, and traditions. They offer a wide assortment of celebratory and return gift products, reinforcing their leadership in the gifting industry. Looking ahead, Shaddy is set to embark on a new century of creating smiles for both givers and receivers through innovative value propositions for individual customers and corporate clients alike.

For more details, visit Shaddy's official website and social media:

• - Shaddy official site
• - Instagram
• - X (formerly Twitter)