#USA #Chicago #ZPTAG #Genuine Marketing Group #Ignite Dispensary

Genuine Marketing Group Inc. and Ignite Dispensary Launch ZPTAG Beta Test

In an exciting announcement from the Benzinga Cannabis Capital Conference held in Chicago, Genuine Marketing Group Inc. (OTC: GMGZ) has unveiled the beta launch of ZPTAG®, a groundbreaking blockchain-based solution, in collaboration with Ignite Dispensary. This initiative aims to improve transparency, compliance, and consumer engagement in the cannabis industry.

What is ZPTAG?

ZPTAG® is designed to trace cannabis products from their seed origin to the shopping aisle, providing critical information about product sourcing, testing, and verification to consumers. The beta test begins on June 20th and will involve Ignite Dispensary's operations in Wisconsin, focusing on transparency and trust in every stage of the cannabis lifecycle.

Enhancing Consumer Confidence

This innovative approach not only ensures regulatory compliance but also enhances consumer confidence. Through a mobile application and a patent-pending blockchain protocol, ZPTAG® grants consumers access to comprehensive product details including Certificate of Analysis (COAs), lab results, and logistical milestones. As a key feature during this beta phase, Ignite Dispensary will offer nine different product variants, including pre-rolls, gummies, and snack mixes, with each item uniquely tagged for lifecycle tracking.

Methodology Behind ZPTAG

The mechanism behind ZPTAG® builds on GMGZ's previous successes in implementing Carbon Intensity (CI) models for farmers and cooperatives to gain recognition and rewards for sustainable practices. With the introduction of ZPTAG® to cannabis, GMGZ is committed to supporting regulated market participants who strive for excellence and transparency.

Industry Voices

CEO Chuck Chastain expressed enthusiasm about the collaboration, stating, “We are pleased to be launching our cannabis efforts with Ignite Dispensary and working closely with our longtime partner and industry expert, Tim Frey.” His comments highlight the importance of collaboration in achieving ZPTAG®'s objectives in the cannabis sector.

Timothy Frey, Founder of Ignite Dispensary, also shared insights regarding the innovation, stating, “ZPTAG® lets us take quality and transparency to the next level.” This enthusiasm affirms Ignite Dispensary's commitment to customer satisfaction through innovative technology and superior product quality.

The Bigger Picture

The ZPTAG® beta launch represents a significant advancement not just for GMGZ, but for the cannabis industry as a whole. At the Benzinga Cannabis Capital Conference, officials noted that the initiative could define standards for compliance and transparency that will set a new benchmark across the marketplace. By participating in this beta testing phase, stakeholders—including consumers, retailers, and regulators—are ensured a pathway towards clearer, verified cannabis products.

Future Plans

The success of this beta test will lead to the expansion of ZPTAG® into other hemp-derived products, including THC-infused beverages and tinctures, targeted for nationwide rollout by the end of 2025 and into 2026. With plans to enhance product offerings continuously, GMGZ aims to further solidify itself as a leader in blockchain technology for the cannabis industry, improving accountability from cultivation through to consumer sales.

About the Companies

Ignite Dispensary is a licensed dispensary dedicated to providing a diverse range of high-quality hemp-derived CBD and THC products. Emphasizing both customer education and aesthetic experience, Ignite aims to ensure that every consumer leaves informed and satisfied.

Genuine Marketing Group Inc. (GMG) specializes in creating strong consumer-brand engagement through its proprietary ZPTAG® system. This dual functionality allows for immediate product authentication at point of sale, enhancing compliance and consumer trust, thereby revolutionizing retail experiences.

For more information about the beta launch and participation details, visit Genuine Marketing Group and Ignite Dispensary.