#United States #Dallas #Franchising #CoCo Bubble Tea #boba tea

CoCo Bubble Tea Expands Deeper into North America

CoCo Bubble Tea, a leading name in the boba tea segment, has unveiled an ambitious expansion strategy across North America, aiming particularly at smaller cities. This move marks a significant shift from focusing solely on major urban markets to reaching out to communities that have long awaited the chance to savor authentic bubble tea.

Key Expansion Milestones

The brand announced its latest openings in various locations, including Lethbridge, Grand Prairie, and Red Deer in Alberta, Canada, demonstrating a thorough investment in regions that are often overlooked by similar establishments. By prioritizing smaller cities, CoCo Bubble Tea aims to enhance access to its beloved beverages for millions of consumers thirsty for unique tastes.

Statement from Leadership

Kody Wong, Director of Business Development at CoCo Bubble Tea, emphasized the untapped potential for the brand beyond the bustling metropolises. He remarked, “As bubble tea becomes a staple refreshment in North America, we see significant potential for growth outside of major cities. From Alberta to Texas, CoCo’s franchise partners are introducing our brand to new communities, significantly increasing access to authentic bubble tea.”

U.S. Market Focus on Texas

Since pioneering its first U.S. store in 2011, CoCo has established itself as a premier player in the tea market. With Texas now identified as a priority area for growth, the company recently opened a new store in Dallas in April 2025. This marks not just a new location, but a strategic thrust into a region known for its vibrant beverage culture.

Upcoming Franchise Activities

To foster its expansion efforts, CoCo Bubble Tea will showcase its franchise model at two major expos:

• - Franchise Expo West 2025: Taking place at the Los Angeles Convention Center on September 5–6.
• - Toronto Fall Franchise Show: Set for September 13–14 at The International Centre.

These events present a unique opportunity for potential franchisees to learn more about joining the CoCo family, as well as to understand the successful strategies behind its rapidly growing footprint.

Embracing Culture and Community

Unlike many franchises, CoCo’s approach places a significant emphasis on building lasting relationships with franchise partners. Many of these partners have stood by the brand for over a decade, reflecting its value-driven and collaborative culture. The company insists on empowering its partners through comprehensive support tailored to meet regional demands, including dedicated logistics, on-ground consulting teams, and ongoing training initiatives.

Innovating with Purpose

In addition to enhancing accessibility, CoCo Bubble Tea is committed to localizing its offerings and integrating regional culture into its products. For instance, popular drinks have been creatively transformed into popsicles available at TT Supermarket locations across Canada. Moreover, a limited-edition collaboration with Barbie—introducing the