#Japan #Tokyo #Asian Bridge #TERS #Hair Fragrance

Discover TERS: The New Trend in Hair Care

Korean beauty brand TERS introduces a unique hair fragrance mist, making waves in the industry with its luxurious aroma and state-of-the-art formula. Launching on October 11, 2025, at Loft stores nationwide, TERS aims to redefine the hair care routine by combining scent with hair treatment, taking inspiration from the celestial beauty of Queen Berenice II.

Brand Story

TERS, which means “to adorn,” presents a new concept of hair care where fragrance becomes an integral part of your daily lifestyle. The inspiration stems from the legend of Berenice II, who symbolized beauty and elegance, suggesting that just as she adorned her crown with her hair, we too can enhance our hair with delightful scents. TERS is dedicated to helping everyone achieve healthy and beautiful hair using carefully optimized ingredients that convey quality and artistry. The brand’s mission is not just about aesthetics—it’s about incorporating a new habit into daily life.

Product Features

High-Quality Hair Care with Fragrance

The TERS Treatment Perfume is a leave-in oil mist infused with popular perfume-like scents. This non-wash treatment offers a nourishing blend of oils that restore shine and hydration while protecting against day-to-day dryness and frizz. Its innovative formula promises an exceptional sensory experience, merging scent, texture, and usability.

Portable Convenience

Available in a compact 30mL bottle (approximately 6.5 x 10 cm), TERS is designed to fit snugly in bags or pockets. This travel-friendly size allows users to enjoy hair care and fragrance anytime, anywhere.

Lasting Fragrance

Offering five premium fragrance options, TERS delivers sophistication. The luxurious aromatic profiles are designed to linger for up to six hours, ensuring that the wearer can enjoy a refreshing scent throughout the day. A whiff of TERS can transform an ordinary moment into something extraordinary.

Lightweight Botanical Blend

TERS features a unique amalgamation of oils, including Argan, Olive, and Jojoba. This blend provides a non-greasy, smooth finish, ensuring that your hair is both scented and gently cared for. The creation of a ‘fragrant treatment’ elevates the hair care routine to new levels, allowing for a delightful sensory experience as it complements hair’s natural beauty.

Usage Instructions

To use, shake the bottle lightly and hold it 15-20 cm away from hair or scalp. Apply the recommended amount evenly over your hair, ensuring even coverage both inside and out.

Product Availability

TERS will see a pre-launch release in Loft stores on October 11, 2025, before becoming available across various variety shops and drugstores starting November 15, 2025. Online purchases will also be accessible on Amazon, Rakuten, and Qoo10, ensuring fans have multiple avenues to explore this innovative product.

For those who wish to stay updated, TERS is hosting an Instagram follow campaign to celebrate its launch. Details can be found on their official Instagram account here.

Company Background

Asian Bridge Co., Ltd., headquartered in Chiyoda, Tokyo, has been instrumental in introducing impactful beauty products from Korea to Japan. Founded in April 2010 by Kanae Sakané, the company specializes in providing cross-border marketing support, rebranding services, and comprehensive e-commerce solutions, making it an industry leader in connecting international brands with Japanese consumers.

Established with a vision to bridge cultures and markets, Asian Bridge continues to support Japanese ventures with successful expansions, optimizing beauty commerce and ensuring top-quality service.

With its striking appeal and groundbreaking concept, TERS is set to become the go-to choice for individuals looking to infuse their hair care routine with delightful scents and advanced treatments.