#Japan #Tokyo #Universal Paper #Hello Creamy #tissue products

Hello Creamy Soft Tissue: A Revolutionary Product in Tissue Care

Universal Paper Co. has proudly announced the launch of Hello Creamy Soft Tissue, a groundbreaking addition to the tissue product market in Japan. This innovative tissue combines an ultra-thick, four-layer design with a moisturizing lotion infusion—setting a precedent as the first of its kind in the country. The goal is to provide an exceptionally soft and effective solution for consumers who often need to use multiple sheets at once or worry about skin irritation from repetitive wiping.

Product Features: A Closer Look

The Hello Creamy Soft Tissue is designed with user feedback as its foundation. Many consumers expressed concerns about the need for durable yet gentle tissues that can provide thorough cleaning with minimal irritation to the skin. In response, Universal Paper Co. developed this two-in-one tissue product that effectively marries robust function with superior softness.

Ultra-Thick Four-Layer Cushion

At the heart of this product lies an intricate design of four meticulously layered sheets. Each layer is crafted to be thick enough to handle tough jobs while remaining soft and airy. The tissues contain glycerin, a plant-derived moisturizer, which enhances the wiping experience, creating a plush, cushion-like feel. The embossed leaf patterns on the surface are not just for aesthetics; they also contribute to the overall softness and tactile appeal of the tissue.

Moisturizing Properties

One of the standout features of the Hello Creamy Soft Tissue is the significant inclusion of moisturizing ingredients—approximately 30% of each sheet is devoted to this purpose. This means that while you wipe away dirt and grime, your skin also benefits from added hydration. The tissue is specially designed to be gentle on the nose, making it an excellent companion during times of cold or allergy. Users will notice less redness and discomfort, thanks to the plush and forgiving nature of this tissue.

A Fresh Look with a Brand Revamp

As part of a brand renewal initiative, Universal Paper Co. has revamped the packaging of the Hello brand. The new design features the friendly character Hello Tan, which encapsulates the brand's philosophy of positivity and approachability, aiming to deliver kindness and reliability to everyday life. The refreshed design not only symbolizes the product's qualities but also enhances visibility and connection with consumers.

Commitment to Sustainability

Beyond product innovation, Universal Paper Co. is also focusing on environmental responsibility. In collaboration with APP Japan, the company has initiated the Forest Renewal Project, partnering with the Beranta Environmental Protection Foundation—an NGO dedicated to reforesting degraded areas in Indonesia. Efforts include donating part of the proceeds from Hello product sales to plant native trees, including endangered species, in regions affected by deforestation and forest fires. This initiative reinforces the brand’s commitment to sustainability and social responsibility, ensuring all Hello products contribute positively to the environment.

Product Summary

• - Product Name: Hello Creamy Soft Tissue
• - Price: Open Pricing
• - Contents: 280 sheets (70 pairs); available in double packs
• - Where to Buy: Nationwide at drugstores, home centers, supermarkets, and online stores.

Company Overview

• - Company Name: Universal Paper Co., Ltd.
• - CEO: Tan Wei Hsian
• - Location: 2-10-2 Higashi-Gotanda, Shinagawa-ku, Tokyo 141-0021, Japan
• - Established: November 2007
• - Business Focus: Production, processing, import, and sale of household paper products.
• - Website: Universal Paper Co.

For inquiries regarding this product launch, please contact:

• - Marketing Department: Kamaya
• - Phone: 03-6859-5586
• - Email: [email protected]

With its innovative features and environmentally friendly initiatives, the Hello Creamy Soft Tissue is poised to become a staple in households across Japan, offering both practicality and care in tissue solutions.