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Navigating Market Changes: Landers Auto Group's New Pricing Initiative

In reaction to the recently imposed tariffs and the evolving auto market, Landers Auto Group is making significant strides to reinforce its commitment to the Mid-South automotive community. Starting today, customers at the Landers Chrysler Dodge Jeep Ram stores in Southaven, MS, and Covington, TN, can take advantage of Employee Pricing or current cash incentives on a selection of new vehicles. This initiative is part of Stellantis NV's nationwide campaign, aptly named "America's Freedom of Choice."

Kent Ritchey, the owner of Landers Auto Group, emphasized the importance of supporting customers during these unpredictable times. He stated, "We're stepping up for our customers just like Chrysler, Dodge, Jeep, and Ram are stepping up for the country. We believe in the promise to consumers to make upgrading more affordable during a time when buyers need it most."

The new pricing model aims not only to enhance customer experience but also to mitigate the impact of sudden price changes. Key offerings under this initiative include:

• - Employee Pricing on all eligible new Chrysler, Dodge, Jeep, and Ram vehicles.
• - A pledge of no markups on in-stock vehicles, even amid concerns over tariffs or supply chain issues.
• - Increased trade-in values for current vehicles, plus the option to sell vehicles to Landers without trading them in, regardless of make, model, or condition.
• - Assurance that all existing customer vehicle orders will honor the pre-tariff pricing policy—no unexpected price hikes.
• - Stability in parts and service orders, with all invoices fulfilled at the previous pricing levels.
• - A commitment to keep all inventory of parts, tires, and oil at pre-tariff prices to avoid additional costs to consumers.

"There's a lot we can't control," Ritchey remarked, emphasizing that Landers Auto Group can manage how they engage with their community. "That means staying transparent, staying committed, and doing what's right."

As one of the largest privately owned automotive groups in the Mid-South region, Landers Auto Group proudly serves thousands of customers each year, employing over 500 associates. With this new initiative, they hope to bring peace of mind and affordability back to vehicle purchasing in a time fraught with uncertainty.

For more information regarding the new pricing plans or any other inquiries, potential customers are encouraged to contact Kent Ritchey at (901) 277-4040, or visit their website for further details on the range of vehicles and services offered.

In summary, Landers Auto Group's immediate response to the challenges posed by recent tariffs demonstrates their commitment to consumer needs and market transparency. As they roll out this initiative, customers can look forward to substantial savings and a more predictable buying experience, showcasing the brand's ongoing dedication to its community amid industry challenges.