Experience the Art of Fragrance: Kaori-Haku 2025 in Ginza

Discover the Art of Scent at Kaori-Haku 2025

From April 18th to May 18th, 2025, Ginza, Tokyo will transform into a haven for fragrance enthusiasts with the much-anticipated event, Kaori-Haku 2025. This month-long celebration offers an immersive journey into Japan's rich scent culture, bridging traditional practices with modern experiences.

Join us as we explore a variety of workshops totaling 72 sessions, including the basics of incense appreciation, crafting personalized scents known as Nioi-kō, a unique sake tasting called Kiku-sake, and the exquisite experience of Nerikō reminiscent of the Heian period. This year’s theme, World Fragrance, invites participants to savor scents from all six continents through collaborations with three esteemed 300-year-old incense brands.

In addition to workshops, participants can engage in a Fragrance Stamp Rally across participating shops. Collect stamps for a chance to redeem a special commemorative incense as a keepsake from the event. For one month, explore the bustling streets of Ginza while enjoying the spring weather, discovering delightful aromas, creating unique scents, and experiencing the artistic expression that fragrance embodies.

Event Highlights:

- Date: April 18 - May 18, 2025
- Locations: Major stores include Tokyo Hato-kudo Ginza Main Store, Shoeda Ginza Store, Kōju Ginza Main Store, and Muji Ginza. Activities will also take place simultaneously in Kyoto.
- Entrance: The fragrance stamp rally participation is free, allowing everyone to enjoy the sensory exploration.
- Workshops: A rich selection of programs such as the KODO Experience (香道体験) tailored for international audiences will be available, complete with English interpretation.
- Exclusive Sales: Limited-edition items, including the EXPO INCENSE, embodying scents from six continents will be available for purchase at all participating stores.

Attendees can look forward to a wide array of experiences, ranging from beginner-friendly sessions to advanced workshops for seasoned enthusiasts, ensuring that everyone has a chance to engage with this culturally rich and sensory art form.

Featured Workshops:

- Beginner’s Kodo Experience at Hato-kudo Ginza: For ¥3,300, learn the basics of incense appreciation in a comfortable setting featuring actual incense tools.
- Nioibukuro Crafting Workshop: Create your own scented pouch using natural ingredients for ¥3,850. Choose from ten different materials to design a scent that reflects your personality!
- Kiku-sake Tasting Experience: Participate in a unique event of scent and flavor, exploring the nuances of Japanese sake through fragrant notes for ¥11,000.

With beautiful spring weather, enjoy wandering the Ginza district as you immerse yourself in the art of fragrance. Experience the harmony between traditional craftsmanship and contemporary interpretation in the world of scent.

For more details and to register for workshops, please visit Kaori-Haku’s official website. The festival aims not only to celebrate the deep-rooted tradition of scent in Japan but also to introduce this art to the world, promoting awareness and appreciation.

Let your senses roam free, discover unique scents, create art with smells, and enjoy a month dedicated to the pleasures of fragrance. The Kaori-Haku 2025 is set to be an unforgettable experience in the heart of Ginza, showcasing the beauty and breadth of fragrance culture. Don’t miss out on this sensory journey!

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