REBEL Secures $25 Million Series B to Innovate Returns Market with Sustainable Solutions

In a significant move for the sustainability and retail sectors, REBEL, a trailblazer in returns recommerce, has recently announced the completion of a $25 million Series B funding round. The funding was led by MarcyPen Capital Partners and comes less than a year after the firm successfully wrapped up its Series A round. This financing marks a pivotal chapter in REBEL's mission to reshape how returned products are managed across North America.

REBEL stands out as the largest B-Corp certified marketplace specializing in open-box and overstock goods. With the U.S. retail returns climbing to a staggering $890 billion—accounting for about 17% of total sales according to the National Retail Federation—REBEL is uniquely positioned to tackle the challenges associated with these returns. Every year, millions of pounds of perfectly usable products are discarded, a crisis exacerbated by various complex costs and regulatory hurdles. REBEL introduces a solution that not only aims to reverse this trend but also to empower consumers by making quality products available at a fraction of their retail prices.

Utilizing a proprietary technology platform, REBEL can efficiently process, quality-check, and sell returned items, all while managing the considerable logistics associated with such operations. The company’s model not only helps retailers recapture lost revenue from returned goods but also gives consumers access to affordable products—often up to 70% off.

The recent funding will facilitate REBEL’s expansion into new sectors like outdoor and sporting goods. Following a successful foray earlier in the year into home goods, this latest strategic shift reflects the growing demand for affordable, high-quality return items across various retail categories. This includes seasonal and year-round products in fields such as water sports, camping gear, outdoor toys, and athletic equipment. Emily Hosie, the visionary founder and CEO of REBEL, emphasized the importance of this growth stating, "This expansion is just the beginning of what's ahead. We aim to make desirable items from leading brands accessible and affordable while minimizing waste in the retail sector."

REBEL's trajectory has been nothing short of remarkable; in August 2025, the company reported processing over one million products, achieving a mind-boggling growth rate of 2,640% within just three years. The brand has significantly increased its roster of popular retail partners while simultaneously enhancing its contribution to sustainability efforts, with plans to divert over 25 million pounds of rejected items from landfills by the close of 2025.

"REBEL is leading the returns recommerce revolution," stated Hosie, highlighting the central role of returns as a value-generating aspect of retail, especially as the sector grapples with economic headwinds. The sustainable approach enables brands to revive value from domestic inventory while fulfilling growing consumer expectations around affordability and environmental responsibility.

As the retail landscape evolves in response to economic pressures, REBEL emerges as a scalable solution that promotes circular retail, allowing businesses to recover their values while simultaneously adhering to sustainability goals. The implications of this funding round are significant not only for REBEL but also for the broader industry, as they redefine the standards on returns management.

In conclusion, REBEL is not just changing the way returns are processed; it is revolutionizing the entire retail cycle by transforming waste into opportunity and accessibility. This pioneering spirit makes it an essential player as businesses strive towards a sustainable, circular economy in retail.

About REBEL:
REBEL is committed to making shopping smarter. By offering incredible savings on open-box and overstock goods, the company promotes a sustainable buying experience. As a B-Corp, REBEL is dedicated to creating a positive impact on the environment by diverting millions of pounds from landfills every year.

About MarcyPen Capital Partners:
MarcyPen Capital Partners is an innovative investment firm that seeks to provide strategic capital to emerging consumer businesses, fostering growth while aligning with the cultural dynamics of modern consumers.

For more information, visit REBEL's website or contact Christina Sfeir at 347-970-6487.