#Japan #Tokyo #Mio Imada #SCSK Corporation #BIG MOUTH

SCSK Unveils 'BIG MOUTH' TV Commercial Featuring Mio Imada

SCSK Corporation, headquartered in Koto City, Tokyo, is set to launch a new television commercial titled "BIG MOUTH" featuring popular actress Mio Imada, starting September 13, 2025. This initiative is part of SCSK's broader strategy to promote sustainability in business and elevate public awareness of their commitment to innovation and corporate goals.

Background of SCSK

As part of its corporate ethos—to create a future full of dreams—SCSK focuses on sustainability as a core aspect of its growth strategy. The company has outlined its long-term vision under the framework of "Grand Design 2030," aiming to establish itself as a co-creative IT company by the year 2030. This strategic approach seeks not only to solidify SCSK's unique position in the market but also to cultivate a perception of reliability and trust among various stakeholders.

As part of its public relations activities, SCSK will continue to broadcast television commercials in the fiscal year 2025, reinforcing its corporate reputation and expanding the understanding of its ambitions within the tech industry.

New Campaign Tagline

The tagline for the new campaign reflects SCSK’s determination to evolve into the next stage of its corporate journey. While previous advertising efforts concentrated on enhancing brand recognition, this new message emphasizes the value that SCSK can deliver to society through technology. The imperative word "become" in the tagline not only conveys the company's commitment to meeting public expectations but also serves as a motivational phrase for the employees, inspiring them to embrace change and challenge the status quo.

SCSK aims to be a co-creative IT powerhouse, and this tagline encapsulates the strong resolve to leverage technology in shaping the future.

Creative Elements of the Commercial

The commercial opens with a close-up of Mio Imada, delivering a powerful message: "Only those who love change can create the future." While delivering this grand theme, the commercial takes a lighthearted turn, concluding with Imada charmingly stating, "That's what SCSK says." This unique storytelling method engages the audience and captures the essence of SCSK's vision for transformation.

Campaign Schedule

• - Commercial Title: BIG MOUTH
• - Broadcast Period: September 13, 2025 - September 23, 2025
• - Regions: Kanto, Kansai, and Chubu areas, as well as Hokkaido, Iwate, Akita, Miyagi, Nagano, Fukui, Ishikawa, Tottori, Shimane, Fukuoka, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima, and Okinawa Prefectures.

For additional content, including making-of videos, viewers can visit the official website at SCSK Campaign Page.

About Mio Imada

Born on March 5, 1997, in Fukuoka Prefecture, Mio Imada gained prominence for her role in the drama "Hanachin Hare: Hana Otoko Next Season." In 2022, she received the New Actor Award at the 45th Japan Academy Awards for her performance in the film "Tokyo Revengers." Her recent projects include playing leading roles in dramas and films such as "AT THE BENCH" and "My Happy Marriage." Imada is currently starring in the NHK morning drama "Anpan" and is set to appear in the film "Last Man -FIRST LOVE-" slated for release in December 2025.

For inquiries, please contact:
SCSK Corporation
Sustainability Promotion and Public Relations Department, Shimura
TEL: 03-5166-1150

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