#Japan #Tokyo #Insurance Sales Techniques #Seiichi Inaba #Forway Corporation

Introduction to a Groundbreaking Sales Guide

On October 27, 2025, Forway Corporation will release a transformative new book, "Insurance Sales Techniques that Close Major Deals," authored by Seiichi Inaba, the CEO of Harenohi Hara Co., Ltd. Inaba is renowned for repeatedly achieving the status of the top insurance salesperson in Japan, and this book is his first comprehensive reveal of the successful sales strategies he has developed throughout his extensive career.

The Challenge of Insurance Sales

The world of insurance sales may appear glamorous, but the reality is sobering—approximately 80 to 90 percent of agents leave the industry. This raises an important question: What enables a select few to continue achieving exceptional results over and over again? Inaba's book aims to answer this by introducing a set of proven sales patterns that anyone can apply.

The Author’s Journey

Seiichi Inaba began his career in insurance sales at just 19 years old. He has worked closely with both corporate and individual clients, solidifying his status as one of the industry's top performers. A key element of Inaba’s success is his unwavering commitment to accompany clients on their journey toward a better future. Rather than simply selling products, he focuses on uncovering unrecognized challenges and collaboratively designing optimal solutions, which builds immense trust and leads to consistent results.

Key Highlights of the Book

1. Appointment Setting Strategies

Inaba shares effective strategies for expanding one’s market using positioning strategies and collaboration with professionals in related fields. Readers will learn practical methods to become salespeople who can choose their clients.

2. Negotiation Techniques

The book delves into the fundamental differences between successful and unsuccessful salespeople. It emphasizes the importance of identifying and addressing potential customer challenges within conversations rather than solely focusing on product descriptions. Inaba illustrates concrete examples that demonstrate how to earn clients’ trust and encourage them to want to work with you.

3. Closing Techniques

In this section, readers will discover patterns of behavior that commonly lead to missed contracts. Inaba provides an in-depth analysis of the differences that lead to successfully closing deals.

4. Referral Sales

The book explains the mechanisms that naturally lead to increased referrals, teaching practical relationship-building strategies that expand one’s professional network.

5. Building a Sales Organization

Inaba discusses how to create a culture based on psychological safety and develop self-sufficient teams, providing valuable management know-how for those progressing from player to leader.

Who Should Read This Book?

• - Recent graduates and young salespeople entering the insurance field.
• - Individuals facing challenges in meeting sales targets or hitting a ‘sales wall.’
• - Professionals considering a career change into insurance sales from other industries.
• - Those eager to adopt a mindset that consistently delivers results.
• - Leaders and managers aiming to guide their sales teams effectively.
• - Any salesperson looking to learn from the mindset of top performers.

This book transcends mere sales techniques; it systematically presents the essence of what it means to be a salesperson who is truly needed by clients. Inaba's focus is on sharing replicable knowledge that empowers anyone to achieve solid results.

Author Profile

Seiichi Inaba is the CEO of Harenohi Hara Co., Ltd., born in Saitama Prefecture in 1982. After establishing himself as an insurance agency in 2002, he became a member of the prestigious MDRT (Million Dollar Round Table) and the elite TOT (Top of the Table). In 2018, he founded Inaba Consulting Company as an independent financial advisor, rebranding as Harenohi Hara Co., Ltd. in 2025. Not only does he work to promote corporate defined contribution pensions and financial education, but he also provides consulting services that cover insurance and overall management. Inaba is notably dedicated to delivering seminars and consulting for insurance agency owners, positioning himself as a trusted partner who contributes to the growth of numerous clients and businesses.

Availability

"Insurance Sales Techniques that Close Major Deals" will be available through major bookstores and online retailers, including:

• - Amazon
• - Rakuten Books

Price: 1,700 yen (excluding tax)
ISBN: 978-4-910786-10-0

Company Overview

Publisher: Forway Corporation
Established: November 4, 2021
CEO: Yohei Nakayama
Location: Shibuya, Tokyo, Japan
For more inquiries about publishing or public relations, please contact Forway Corporation.