MEDIHEAL's First Pop-up Successfully Concludes in Japan
From June 25 to July 1, 2025, MEDIHEAL, the renowned Derma Cosmetic brand, hosted its first-ever pop-up event in Japan at @cosme TOKYO, located in Shibuya, Tokyo. The event attracted a significant number of visitors, marking a successful conclusion to this exciting new venture. Notably, the pop-up featured the early launch of the new Japanese-exclusive "30 Sheet Mask" series, set to officially release on July 1.
Exclusive Launch of the "30 Sheet Mask" Series
The eagerly awaited "30 Sheet Mask" collection made its debut at the event, drawing much excitement from attendees. The series includes four unique variants:
- - Madecassoside Blemish Mask: Infused with Madecassoside for skin soothing and hydration.
- - Tea Tree Calming Mask: Designed to combat breakouts while providing hydration.
- - Hyaluronic Hydration Mask: Aimed at moisturizing and giving the skin a supple appearance.
- - Vitamin C Brightening Mask: Targets dullness caused by dryness for a radiant skin tone.
This large capacity collection is not only ideal for daily skincare but also perfect for stocking up at home. Attendees could purchase these masks directly from MEDIHEAL's official Qoo10 shop following the event.
Best-selling Toner Pad Series
Another highlight was the best-selling
Toner Pad series, which has consistently ranked as the top in Korea. The event featured a tester corner that encouraged attendees to try all seven varieties of toner pads, significantly boosting foot traffic and engagement. Each toner pad is crafted with personalized skincare ingredients, such as Madecassoside, catering to various skin concerns.
By experimenting with the diverse textures and unique ingredients on offer, visitors were able to appreciate the multifunctionality of these toner pads. Demonstrations by brand representatives showcased innovative uses such as incorporating them into cleansing routines or as spot treatments, further enhancing the product experience.
Essential Mask Series
The pop-up also spotlighted the
Essential Mask series, a range that has achieved cumulative sales of over 3.1 billion units worldwide. With all seven masks presented in newly designed packaging, this collection continues to be a favorite among users, offering a straightforward solution for various skincare needs with just one mask. The masks feature key ingredients such as Madecassoside, appealing to a broad audience keen on maintaining a healthy complexion.
The Square Serum Collection
Alongside masks and toner pads, MEDIHEAL's
Square Serum Series also gained notable interest. The lightweight textures of the seven serum options make them ideal for quick application, especially during warmer months when heavy products can feel cumbersome. The newly launched
PDRN Lifting Serum garnered particular attention for its effective pore tightening and rehydrating features, attractive to beauty-conscious visitors.
Highlighting Key Ingredient: Madecassoside
A dedicated display area presented Madecassoside, a hallmark ingredient in MEDIHEAL products. This special zone intrigued many attendees who took the opportunity to learn more about its benefits, highlighting various items infused with this popular ingredient, solidifying its reputation as a mainstay of effective skincare.
Conclusion
MEDIHEAL continues to innovate and expand its presence globally, committed to developing dermatological skincare solutions that make beauty accessible to all. With continued support and demand for their high-quality products, including their now-famous sheet masks, MEDIHEAL remains a prominent figure in the multifaceted world of skincare.